Webbiquity SMM

JUNE 11, 2013

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013. With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

SEPTEMBER 26, 2017

These digital benefits attracted a lot of attention, which gained the organization approximately 54,000 new members in the first six months of 2013 alone. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. Sponsored InMail.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

JANUARY 11, 2013

This is where social networking is going in 2013. The lesson learned, however, is that Foursquare is giving their users advanced notice of the changes, and spelling out in plain English what they’re doing and why they’re doing it. The saying goes: “The cover-up is always worse than the crime.”

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Webbiquity SMM

NOVEMBER 27, 2018

Oreo famously got priceless PR coverage from its “You can still dunk in the dark” tweet during the 2013 Super Bowl. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

AUGUST 2, 2018

Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. How often you update your social media channels can be a clear indication of the health of your company. Let’s say you’re trying to make a decision between two companies. Which company are you going to choose?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

DECEMBER 17, 2013

.” This was post #6, the final post, of Content Marketing Week 2013 on Webbiquity. #1: 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. #4: 5: 12 (of the) Best Content Marketing Infographics of 2013.

Tips 203

Tips Flipboard Content Screencast 203

Webbiquity SMM

SEPTEMBER 9, 2013

In early 2013, Google devalued general directory links for search rankings. Third, use news releases as part of an overall strategy to build and develop relationships with journalists, which over time can lead to citations and even backlinks which actually are valuable for driving direct and search visits to your website. •

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

JANUARY 30, 2014

grow 125% in 2013? ” Pinterest Social Media Marketing Albert Costill best Pinterest guides 2013 best Pinterest marketing guides Brynna Baldauf Charles Crawford Elizabeth Maness Ginny Soskey Heidi Cohen how to use Pinterest for marketing Lisa Buben Rebekah Radice Stephanie Ford' Image credit: Rebekah Radice.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. And how do we ultimately attract new customers through social media?

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

AUGUST 26, 2014

In late 2013, Myspace users numbered approximately 36 million–less than half the number of unique users Myspace had at its peak in Late 2008. After some minor hiccups at the start, it now trades at a 220 billion dollar valuation. This past quarter alone the company’s revenue grew around 61 percent to nearly 3 billion dollars. billion users.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

JULY 15, 2013

One of the greatest aspects of being a marketer is that, in most professions, sitting around the office thinking up bad puns, penning snarky double entendres, or storyboarding cat videos would be considered goofing off. In marketing, that’s called “work.”

Tumblr 193

Tumblr Marketing Meme Social Media 193

Webbiquity SMM

DECEMBER 12, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). #3: 3: 18 of the Best Content Marketing Strategy Guides of 2013. .” This was post #4 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

Tips 195

Tips Content Marketing B2B 195

Webbiquity SMM

NOVEMBER 12, 2013

Another source puts the share of B2B marketers using blogs at 39% in 2013, down from 48% in 2012. Facebook will account for 13% of worldwide mobile ad revenue in 2013. Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. leaderswest Digital Marketing Journal ). MyCustomer.com ).

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

FEBRUARY 10, 2015

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. billion on online video advertising in 2013. billion on paid search ads in 2013. As of 2013, there were 3.6 MediaPost ). marketers spent $12.8 MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 4, 2014

Yes, writes John Heggestuen, who reports that “Between 2010 and 2013, the percentage of marketers using a revenue-per-customer metric on social media went from 17% to 9%, according to the February 2013 CMO survey.” Are brands moving away from trying to quantify the ROI of social media marketing?

ROI 204

ROI Social Media FeedBlitz Metrics 204

Webbiquity SMM

FEBRUARY 11, 2013

” Twitter to be ‘hero’ social media channel for media brands in 2013 by The Wall Blog. James Matheson outlines 13 social and online trends for 2013, beginning the list with “Twitter is only going to get bigger…The head of social at the FT (Financial Times) described it as the ‘hero’ social media channel for next year.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

AUGUST 11, 2015

Consumer brands are noticing: 36% of Fortune 500 companies had a presence in 2014, up from 9% in 2013 and just 2% in 2012. 36% of Fortune 500 companies had a presence on Pinterest in 2014, up dramatically from 9% in 2013 and just 2% in 2012. . • … while Pinterest means shopping. 12 Facebook Statistics and Facts.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Asked how their marketing strategies would change in 2013, the largest percentage of marketers (82%) planned to increase their focus on mobile media. won’t show up in keyword research tools)?

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

DECEMBER 16, 2014

6 social media network updates that you missed by iMedia Connection. Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 1, 2015

90% of companies now use social media for business purposes – up from 60% in 2013. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. iMedia Connection ). Experience: The Blog ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

MARCH 11, 2014

”) and worthy suggestions on how to replace the typical “online brochure” type website with something far more engaging and interactive.

Content 209

Content Marketing B2B Statistics 209

Webbiquity SMM

JULY 7, 2014

” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare. This short presentation showcases the top 10 LinkedIn company pages of last year, explains what makes each of these pages stand out, and offers general guidance for creating an optimizing a brand’s presence on LinkedIn.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

FEBRUARY 25, 2014

The 2013 Google+ Marketing Guide by KISSmetrics. ** 5 STARS.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

MARCH 31, 2015

Six Blogging Strategy Guides. Six Crucial Attributes of a Successful Business Blog by MarketingProfs. Michael Gerard details six attributes needed to “to launch and sustain a successful business blog” based on an analysis of more than 400 blogs at the 10,000+ visitors-per-month level.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

Tips 100

Tips Twitter How To Hashtag 100

Webbiquity SMM

APRIL 29, 2014

2013 – Break the (Digital) Marketing Silos by The RKG Blog. ” He uses the term “search marketing integration” to describe the coordination of activities across social search, branding, PR, SEM, and others areas in order to integrate all your marketing efforts into “into one single, agile, engaging strategy.”

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

JANUARY 17, 2011

B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013. Nearly half of the B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. 17 Compelling And Highly Usable B2B Marketing Statistics by Modern B2B Blogs.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2012

Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014. Paid Search To Grow 15% In 2012 by MediaPost Online Media Daily. Laurie Sullivan (yet again) shares findings from recent search marketing research. ” And the fastest growing format is expected to be online video ads.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 8, 2015

The megaposts: 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014). To test that, here’s a comparison of three marketing statistics megaposts published on Webbiquity within the past 18 months or so, and a series of similar but shorter, more tightly categorized posts.

Statistics 100

Statistics Comparison B2B Social Media 100

Webbiquity SMM

MARCH 11, 2013

6 Small Business Marketing Trends for 2013 by Masterful Marketing.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

APRIL 8, 2014

notes that “a post by a brand’s Facebook page could expect to reach 16% of its fans” up until the fall of 2013; but “after the algorithm change that figure seems to be 2.5%!” Pondering the impact of the death of EdgeRank, Gary ( @ProfessorGary ) Schirr ?notes

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

MAY 14, 2013

” Starting a Blog in 2013? If it’s higher than 70, you’ll have a tougher time getting your content on the site, so you’ll need to be extremely patient, but persistent. If it’s between 90 and 100, it’s unlikely you’ll be able to get something placed there without the help of a communications professional.”

Resources 195

Resources Tips Syndication SEO 195