Waxing UnLyrical

APRIL 2, 2013

Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013. standingdog A1: not just budget – sometimes time is the more expensive resource.

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Airlines Metrics Banking Consultant 217

Waxing UnLyrical

MARCH 22, 2013

. — Daniel Honigman (@DanielHonigman) March 22, 2013. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. Jordan Parker (@JordanAleah) March 22, 2013. A company branded address seems more professional. There were others who agreed with Deb: @ shonali No.

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Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

FEBRUARY 13, 2013

Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. Geoff Livingston (@geoffliving) February 5, 2013. I do think that kind of accountability can be good, but people need to understand branding/reputation has its place, too.

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Strategy Aggregator Consultant Flickr 188

Waxing UnLyrical

MAY 29, 2013

I was a little rusty, as this was my first guest host of a chat in 2013. As always the full #measurePR Transcript, May 14, 2013 is available. Guest Post by Jen Zingsheim. Hello folks! I hope I managed to keep the chat at or near its normally very high standards! This evolution of Klout allows users to ask questions of experts.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

JANUARY 29, 2013

Beth Kanter (@kanter) January 22, 2013. on what it is about measurement that appeals: A1: I found it fascinating to actually show that your efforts are in fact producing results #measurepr — Rachael Seda (@rachaelseda) January 22, 2013. Beth Kanter (@kanter) January 22, 2013. Beth Kanter (@kanter) January 22, 2013.

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Case Study Consultant Upcoming Travel 177

Waxing UnLyrical

JANUARY 22, 2014

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013.

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Instagram Flickr Video Social Media Management 212

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). 300 crore (~$48.3M) in FY 2013. We republish it with minor edits and updates. Yes, the rupee is 62 against the U.S. To us Indians, it looks like the dollar is on an escalator and the rupee is on a ventilator!

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Waxing UnLyrical

DECEMBER 19, 2012

We have a couple more terrific guest posts running this week, and then we’ll take a break – as, I suspect, you will too – for the holidays, and see you again in 2013. Be safe with the New Year’s Eve revelries, and I wish you hope, health and happiness for 2013… and I’ll see you soon!

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iPad Consultant Flickr iPhone 194

Waxing UnLyrical

FEBRUARY 25, 2013

Richard Bagnall (@richardbagnall) February 19, 2013. Fleurie Amorette (@FleurieFM) February 19, 2013. And here’s one of his memories: A1 Remember one awful moment trying to justify why the AVE had gone up… driven by reams of negative press.Ooops. He also created a lovely Storify of the chat.

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

JANUARY 15, 2013

I don’t know if it’s acceptable to wish you a Happy New Year when we’re two weeks into 2013, but seeing as how I haven’t talked to you in 2013, I think it is. So Happy New Year! Is it a good one so far? You’ll recall that before we left 2012, I told you I was going to India for a long overdue trip home.

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Foursquare Exercises Consultant Flickr 193

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Even though this is a well-known idiom, every time I hear or see it I picture the proverbial tire hitting asphalt. I love a good idiom.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JANUARY 13, 2014

Invisible’ in 2013 – outside looking in. Why: Content marketing may be one of the hottest marketing trends around, but that is slowly changing. Mark Schaefer offers insight into the future of content marketing and what you need to know to be prepared for the future. Blogging goals for 2014.

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Consultant Flickr Resources LinkedIn 196

Waxing UnLyrical

DECEMBER 22, 2014

Get inspired by Laura Click ‘s suggestions from 2013 that still remain relevant today. Kitiya Palaskas offers some timeless tips to help get you on track. 13 Sizzling Blog Post Ideas to End the Year with a Bang. Why: Give your blog some extra momentum in 2015, by ending 2014 off on a high note. Burn Out or Burn Bright?

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WordPress Consultant Flickr Eventful 184

Waxing UnLyrical

MARCH 4, 2013

Last week saw one of my first projects for 2013 – as well as what I think was one of the most unique conferences I’ve been privileged to not just speak at, but even attend – culminate. Tinu Abayomi-Paul (@Tinu) February 25, 2013. xPotomac was a hit. The focus of that negativity? twitter.com/Tinu/status/30….

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Conference Storify Eventful Consultant 196

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. In a recent guest post for PRSAY, I wrote that I think 2013 is the year we are going to see increasing adoption of community management principles and methodologies in the field of public relations.

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Communities Influencer List Consultant 199

Waxing UnLyrical

DECEMBER 20, 2013

A lot of people are publishing “reflection” posts this time of year, and while I’m not going to bore you with the details, I will say that 2013 was, and will be, a landmark year for me… in ways that didn’t always feel great. Yes, I know we just came back, but we want to celebrate the holidays too!

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Consultant LinkedIn Eventful Publishing 188

Waxing UnLyrical

DECEMBER 16, 2013

Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. You can also view the #measurePR transcript for December 3 in our regular PDF format. Count What Counts: #measurePR Words to Live By.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

NOVEMBER 27, 2012

2013 will see us start anew! (Editor’s note: PS – we’re taking a break from #measurePR today, but will be back on Dec. 11 for the last chat of 2012. I know we’ve been choppy with the chat this year, so thank you for hanging in there with us. So do save the date/time; Tuesday, Dec. 11, 12-1 pm ET.).

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

JANUARY 24, 2013

As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Words like “Santa,” “snowflake,” and “magic” triggered various patters in the tree’s lights. Big data can “enlighten” stunts – providing the brand with more meaning, longevity, and, ultimately, value.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

MARCH 12, 2013

I recently sounded off for PRSA on my view of what I saw as a challenge facing public relations professionals in 2013. Those of us who care, do our utmost to ensure that what we do and how we do it on behalf of clients or employers is beyond reproach. But apparently that doesn’t play well on television.

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Guidelines Banking Flickr Organization 195

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. In fact, it has been scientifically proven that volunteering is good for your health.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

FEBRUARY 5, 2014

The business was consistent, slow, and consistently slow until 2013. Bottles of white powder filled shelves, chairs, and most other spaces in the room. Yet Fresh and Fluffy hadn’t yet picked up to the point where it was a sustainable product. Pete: RedShift Writers, a local business messaging firm, led the charge.

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Startup Class Eventful Retail 237

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4). We researchers often only focus on what good can be accomplished with social media at our fingertips.

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Social Media Class Conference Research 100

Waxing UnLyrical

JUNE 5, 2015

I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013. It’s one of my favorite memories of all of us, and of Don; he’s second from right, in the sport coat over the dark blue shirt. I didn’t probe further, figuring he’d tell me whatever he wanted me to know.

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Consultant Hotels Conference Sports 100

Waxing UnLyrical

NOVEMBER 30, 2016

Just think about their 2013 commercial that reached millions of views within four days of its online release. For the purpose of inspiration, here are a few businesses in the UK that are currently doing it right: 1. Guinness is a brand who knows the power of emotional storytelling.

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Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

APRIL 13, 2016

Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. According to a survey by Tomoson : Influencer marketing generates as much as $6.50 in revenue per $1 spent. 51% of marketers believe they acquire better customers through influencer marketing.

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

MAY 27, 2015

In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. Already this month, I have learned how to make new desserts with raspberries , my favorite fruit ever, and how to pack the perfect picnic. The company continues to celebrate success. With thought leadership comes risk.

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Buy Flickr Apple Authentication 100

Waxing UnLyrical

MARCH 8, 2013

Photo © European Union 2013 – European Parliament, via Flickr (CC ). Last month, Web.com and NAWBO released the findings of an interesting survey that looked at what matters to women business owners in 2013. But at least the day helps to call attention to notable issues surrounding women – half the world’s population.

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Case Study Project Issues Insurance 240

Waxing UnLyrical

JANUARY 22, 2013

A couple of weeks ago, we kicked off the first #measurePR chat of 2013. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. So it was only fitting that as we started the 2013 chat series, she was the first guest of the year. Katie Delahaye Paine (@kdpaine) January 8, 2013.

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Consultant Hashtag Hosting Organization 193

Waxing UnLyrical

MARCH 6, 2013

Do you know how your favorite brands measure up on the issues that matter to you? We hear a lot these days about how brands are working hard to become more green; “sustainability” is the new black. But just how green – or black – are big food brands?

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Twine Brands Policies Campaign 246

Waxing UnLyrical

DECEMBER 13, 2013

I wasn’t able to attend in 2013, but I heard rave reviews. Traackr’s The Engagers: 2013 Edition. Events that will inspire you: 7. The 2014 SoloPR Summit that is the brainchild of Kellye Crane , another social connection who has become a dear friend. Random delights: 10. The solar dancing flower. Just look at it.

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Conference Price Hotels Newsletter 276

Waxing UnLyrical

JUNE 25, 2014

” When HMV fired 60 staff members in January 2013, a staff member hijacked their official account to send a series of devastating tweets. If you wouldn’t let someone be interviewed about the business on live TV, you shouldn’t let them have access to your social account.

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Social Media Hashtag Campaign Flickr 208

Waxing UnLyrical

MAY 7, 2013

Are you looking forward to the 2013 visitation? 5 PR Tips From 2013′s 17 Year Cicadas is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn 5 PR Tips From 2013′s 17 Year Cicadas. Do share your thoughts… and if you’ve experienced the magicicadas in the past, what did you think?

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Tips Wikimedia Consultant LinkedIn 216

Waxing UnLyrical

MARCH 21, 2014

More than $19M online donations were processed on #GivingTuesday in 2013. Over and above that, crowdfunding is integral to the #HopeProject campaign SBC is working on for Milaap (disclosure: client), not to mention building and motivating communities to do good is a particular passion of ours, so I figured I’d share it with you.

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Community building Consultant Campaign Communities 245

Waxing UnLyrical

FEBRUARY 5, 2016

Shel Israel is embarking on his 3rd book in four years, which he will co-author with Robert Scoble (disclosure: I managed PR & marketing for their second book, Age of Context , in 2013).

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Collaboration Influencer Communities Consultant 100

Waxing UnLyrical

JULY 17, 2015

While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013.

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Issues Committee Report Industry 100