Adam Cohen

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Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. This represents 31% of all seniors.

Data 100
article thumbnail

Update Your Segmentation Model With Social Data Before It’s Too Late

Adam Cohen

Among key insights among the 81% of American adults who are using the internet, are several statistics (paraphrased) showing usage continuing to rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users. This represents 31% of all seniors.

Data 100