Adam Sherk

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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends. Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again. I’d given Yahoo! — Yahoo!

Yahoo 116
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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. Declines in StumbleUpon Traffic: 2012 vs. 2011. One thing to point out is that not every site experienced a decline in 2012.

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Trending Sources

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Has Search Interest in Celebrity Gossip Peaked?

Adam Sherk

According to Google Trends, yes. Google Trends Graphs No Longer Embedded in Search Results? Free Tools for Monitoring Hot Search Trends. While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009.

Adwords 133
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Fewer PR Organizations Plan to Increase Focus on SEO and Social Media in 2011

Adam Sherk

And the number of organizations that stated they would focus less on SEO increased from 4% to 6%: While these are small changes I find the trend discouraging. At that time 57% for SEO was an encouraging figure: Let’s hope the SEO trend shifts back up in 2012. My Top 10 Posts of 2009 on News Media, SEO and Social Media.

Vocus 136
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. A key point of emphasis is that the first two items are reflective of a growing trend away from the website as we know it. App Indexing for both Google and Apple is another growing trend.

SEO 100
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Pinterest Traffic to Magazine Sites Up 141% But Figures Still Modest

Adam Sherk

Six-Month Traffic Trends. First the six-month traffic trends. The overall trend line paints a clearer picture of the six-month timeframe. So the difference is partially attributable to some of the sites in other categories catching up in Q1 2012. In Q1 2012 it was 400K+. In Q1 2012 it was 5%.

Sites 157