article thumbnail

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

Sports 134
article thumbnail

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

Mobile 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile 182
article thumbnail

Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

Sports 83
article thumbnail

My Top Posts of 2012 on Inbound Marketing and Audience Development

Adam Sherk

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. The Fastest and Slowest News Sites in 2012. My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Ways that Social Media Impacts SEO.

article thumbnail

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

Which brands were the real winners in 2012′s “Social Olympics”? Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. Each brand made its presence known through carefully planned branding. What were the keys to Nike’s success?

article thumbnail

How Average Players Use Twitter and a Human Voice to Become Social Media Superstars

Social Media Strategery

Take a look at their Twitter feeds – they talk about partying, drinking, farts, pranks, and the women they go out with. " They are, for better or worse, acting like themselves and talking to their fans on Twitter like they might talk with a group of their friends. — Paul Bissonnette (@BizNasty2point0) February 10, 2012.