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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year.

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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? The teams are made up of real-life players.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

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Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

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MLB Teams on Twitter and Facebook: Two-Year Growth Rates

Adam Sherk

With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Which teams are seeing the most growth? I have not done a sports team comparison post in quite a while, mainly because the figures quickly become outdated and total reach is not all that important to look at.

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4 Eastern Conference MLS (Major League Soccer) Apps for the iPhone

Idaconcpts

Welcome to the sport that gives new meaning to the term ‘rough and tumble’. Soccer lovers may prefer to keep a dedicated app for their favorite team or teams on hand. Do not be disappointed if your team didn’t make this exclusive list. Sporting Kansas City FanZone. Kansas City has a charmed sports life this 2012.

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How Nike Stole Social Media Gold From Olympic Sponsor Adidas

The Realtime Report

Which brands were the real winners in 2012′s “Social Olympics”? But Nike – as the sponsor of Olympians and Olympic teams, including the U.S. swim and gymnastics teams – had products on constant display, as athletes wore Nike garb (from windbreakers to neon running shoes) whenever they were competing.