Waxing UnLyrical

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

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How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0.

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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Perhaps it was relief that YouTube wasn’t really shutting down (I thought that was a pretty lame attempt at an April Fool’s joke, Gmail Blue was much better… but what do I know), perhaps it was giddiness at being done with one’s taxes (are you done with yours?) So, yes, it was a really fun chat. This is our 3rd yr.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

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