2012, Social Media and YouTube - Social Media Informer

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile

Mobile Foursquare Facebook Tumblr

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Let us know in the comments below.

News

News Types Nielsen Social Media

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media

Social Media Strategy Case Study Airlines

44% of Australian Social Media Users Happy To See Ads

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

Social Media

Social Media Discount Comparison Social Networking

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign

Campaign Platform Social Media Microblogging

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. 4yUkong5zZg via @ youtube. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign

Campaign Apparel Social Media Posterous

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

The Realtime Report

AUGUST 23, 2012

Obama posted more than twice as many YouTube videos as the Romney campaign. The study examined the websites of the two campaigns in detail, as well as their postings on Facebook, Twitter and YouTube – and the public reaction to that content. both campaigns averaged two posts per day on Facebook.

Campaign

Campaign Engagement Social Media Study

Social Networking Stats: Are Social Media Passwords Fair Game for Colleges, Employers? 13 States Say No.

The Realtime Report

JANUARY 17, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. if you have additional updates, or a social network that you feel should be on the list. . Employers, Universities Denied Access to Social Media Passwords of Prospective Workers, Students. Facebook: 1.19 billion monthly active users.

Social Networking

Social Networking Social Media Tumblr Reddit

Turkish Airlines Video Ad Tops 100 Million Views

The Realtime Report

JANUARY 8, 2013

Turkish Airlines’ viral video ad, featuring Kobe Bryant and Argentine soccer star Lionel Messi, topped 100 million views on YouTube today. It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ).

Airlines

Airlines Video Crowdsourcing Travel

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

The Realtime Report

JUNE 20, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. Social Media Statistics #RLTM scoreboard mobile video Ooyala social media statistics' Facebook: 1.23

Social Networking

Social Networking Mobile Video Tumblr

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The Realtime Report

JUNE 27, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. Facebook: 1.23

Social Networking

Social Networking Tumblr Twitter Statistics

The YouTube Olympics: Viewers Tuned In To 231 Million Video Streams

The Realtime Report

AUGUST 22, 2012

YouTube users across the U.S. and 64 countries in Africa and Asia watched a total of 231 million video streams of Olympics coverage; 72 million of these views came from the IOC’s Official Olympic Channel on YouTube. YouTube powered the online coverage for NBCOlympics.com, delivering more than 159 million total streams.

YouTube

YouTube Video Committee Mobile

BuzzFeed Videos Earn Over 1 Billion Views

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 billion views on YouTube. Related Stories Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard WhatsApp Hits 500 Million Active Users LinkedIn Tops 300 Million Users. Social Media Statistics BuzzFeed Video'

Video

Video Statistics Mobile Social Networking

Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

The Realtime Report

JANUARY 10, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. This number marked a growth of 8% year-over-year (a change worth noting, but significantly less than the 78% growth that took place between 2011 and 2012.). Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard.

Social Networking

Social Networking Twitter Tumblr Reddit

Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

DECEMBER 20, 2013

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. In 2012 Facebook’s share of mobile ad revenues in the U.S. This grew to 12% in 2012, and this year mobile ad spending accounts for over one-fifth (22.5%) of all digital ad spending in the U.S. Facebook: 1.15 billion monthly active users.

Social Networking

Social Networking Mobile Tumblr Statistics

Red Bull Wins Top Social Video Brand of the Year

The Realtime Report

NOVEMBER 14, 2012

Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The top social video brands of the year (in order of rank): Red Bull. Burberry – a fashion brand known for its efforts in social media – placed back in 16th.

Video

Video Vimeo Brands Microsoft

Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

The Realtime Report

MARCH 28, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. Instagram users are evening out in terms of gender; in 2012: two-thirds of Instagram users were female — by 2016 the ratio will become 55% female, 45% male. Related Stories Social Networking Stats: 8 in 10 U.K. Facebook: 1.23 via Facebook.

Social Networking

Social Networking Instagram Tumblr Statistics

Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

The Realtime Report

JANUARY 31, 2014

The #RLTM Scoreboard: Social Networking Stats for the Week. via YouTube. if you have additional updates, or a social network that you feel should be on the list. . Social Media Statistics Facebook mobile advertising social networking statistics' Facebook: 1.19 billion monthly active users. via Facebook.

Social Networking

Social Networking Mobile Tumblr Statistics

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. million subscribers to its YouTube channels and nearly 1.6 On September 20th, Guinness World Records announced that Gangnam Style had the most “likes” on YouTube ever.

Content

Content Film Marketing How To

KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

AUGUST 2, 2012

The contest website features each episode, and encourages viewers to get involved and share their experiences on social media: ”Did you move back in with your parents? I uploaded a @ youtube video youtu.be/ALwRdIyvGkc?a KFC Colonel (@kfc_colonel) July 30, 2012. ALwRdIyvGkc?a The results so far are promising.

UGC

UGC YouTube Video Sites

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

The Realtime Report

SEPTEMBER 25, 2012

Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest. PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012. Our #VolvoJoyride contest is winding down on 9/26.

Campaign

Campaign Hotels Social Media Management Influencer

U.S. Viewers Watched Nearly 10 Billion Online Video Ads in July

The Realtime Report

AUGUST 20, 2012

In July 2012, 85% of Americans with online access watched online videos, according to new research from comScore. Google (with online video superstar YouTube) is the most popular venue for online video views, with Facebook finally reclaiming the #2 spot ( CNET ). online population of 184 million watched a total of 36.9

comScore

comScore Video YouTube Research

The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

The Realtime Report

SEPTEMBER 18, 2012

But 2012 still has many viewers – it’s just that more and more Americans are watching online and via social networks at their own convenience, rather than relying on a specific TV broadcast. Social Media Audience Up. The Republican National Convention’s YouTube channel received 2.8 Twitter Buzz.

Social Media

Social Media Nielsen Social Networking News

Social Media Informer

The Realtime Report

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

Trending Sources

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

44% of Australian Social Media Users Happy To See Ads

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media

Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

Social Networking Stats: Are Social Media Passwords Fair Game for Colleges, Employers? 13 States Say No.

Turkish Airlines Video Ad Tops 100 Million Views

Social Networking Stats: 21% Of Online Video Is Now Mobile, #RLTM Scoreboard

Social Networking Stats: Twitter Sees Over 300 Million Tweets Around #WorldCup, #RLTM Scoreboard

The YouTube Olympics: Viewers Tuned In To 231 Million Video Streams

BuzzFeed Videos Earn Over 1 Billion Views

Social Networking Stats: 80% of World Leaders on Twitter, #RLTM Scoreboard

Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

Red Bull Wins Top Social Video Brand of the Year

Social Networking Stats: 25% of US Smartphone Users Will Use Instagram in 2014, #RLTM Scoreboard

Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

Volvo Launches Pinterest Account With #VolvoJoyride Campaign

U.S. Viewers Watched Nearly 10 Billion Online Video Ads in July

The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

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