Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. What are the best ways to use Twitter for business?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. Should you include Pinterest in your mix? MindJumpers ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MAY 3, 2012

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. USF offers online marketing courses including SEO training, search engine marketing, social media training, advanced mobile marketing training and more.

Mobile 180

Mobile iPhone iPad Training 180

Webbiquity SMM

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Stacey Acevero. Susan Beebe.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitter Tips for Newbies.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What’s the best time of day to post updates on Twitter or Facebook? How can you make sure your company’s social media policy doesn’t run afoul of employment law? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Tips and Guides.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

SEPTEMBER 19, 2012

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. 5 STARS **.

Tools 177

Tools Facebook MySpace Hubspot 177

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

NOVEMBER 29, 2012

Jordan Kasteler notes that while SEO practitioners initially flocked to Pinterest for its do-follow links, the site changed course and switched to the insidious no-follow links in March 2012. Nevertheless, he does suggest seven ways for SEO pros to constructively use Pinterest as a social network rather than a source of easy backlinks.

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. 59% are on Twitter, and 43% use a company blog for marketing.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

DECEMBER 8, 2015

Social media. Social media presence is another key to unlocking success in 2016. Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task?

Small Business 100

Small Business Tips Marketing Education 100

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

JANUARY 30, 2014

90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Lisa Buben makes the case that “Pinterest pins really last longer than any other social share,” in some cases, in some cases, still driving blog traffic a month after posting. 93% of Pinterest users are women. Pressed for time?

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). Social Fresh ). 15 Social Media Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JULY 7, 2014

” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. Victoria Ipri passes along nine helpful tips, like getting your employees involved, sharing your LinkedIn page on other social media sites (“Are you using Facebook, Twitter, Google+ and other SM platforms?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

MARCH 27, 2013

How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. ” The New Networking: Ultimate LinkedIn Guide for 2012 Grads by Online Colleges. Optimizing Your LinkedIn Profile and Use.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

APRIL 23, 2012

” Social Media Saves Valentine’s Day by Socialnomics. A cute little video from the brilliant Erik Qualman about a guy who uses social media perhaps too well on Valentine’s Day. The 46 stages of Twitter Usage by Chris Voss Show. Funny or Die goes Ken Burns on the history of Twitter.

Posterous 173

Posterous Social Media Marketing Case Study 173

Webbiquity SMM

APRIL 29, 2014

” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How can paid, owned, and earned media be harmonized to achieve business goals?

Brands 204

Brands SEO Press Release Engineering 204

Webbiquity SMM

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined.

Resources 195

Resources Tips Syndication SEO 195

Webbiquity SMM

FEBRUARY 23, 2012

It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? It will fundamentally change SEO. and Angry Birds.

Google 195

Google Tips Hubspot Adwords 195