Waxing UnLyrical

MARCH 13, 2012

Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. I finally found my 2012 resolution, just a few months late. Committing To Becoming Knowledgable About Social Media ROI.

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Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. I don’t believe in ghosts.

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Waxing UnLyrical

JULY 24, 2012

When there was some confusion over whether media “impressions” were being tossed out (because of said standardization), Katie clarified: @ SmartMPM #measurepr impressions are NOT being tossed out. Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like.

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Waxing UnLyrical

AUGUST 31, 2011

That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. The kind of event all the cool people, the social media rockstars, the tech geniuses were going to. I remember the first year I paid attention to SxSW. The second.

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Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

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Klout Overview Influencer Hosting 204

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012.

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Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Let’s get right to it, how to build your brand’s community. Conclusion.

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Community building Communities Hubspot Guidelines 197

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JANUARY 2, 2012

It’s the second day of 2012. Whichever your approach, I hope 2012 brings good things to you and yours, and the strength to withstand the bad (because you know there are bound to be at least a few sucky moments down the road). So instead of New Year’s resolutions, this is my “new thing” for 2012.

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Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. 21 #measurePR chat that Jen Zingsheim led) will be joining us to talk about his views on social media measurement.

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Conference Social Media Meeting Publishing 228

Waxing UnLyrical

FEBRUARY 26, 2013

Universal McCann’s Wave 6 social media study seems to substantiate that claim for written digital content as well, showing that blog creation and consumption may have peaked in 2010. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S.

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Content Study Flickr Advertising 256

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. In addition, Jen oversees the firm’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place!

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. When the economy went south, he turned to Social Media to feed and clothe himself. In fact, I’m certain of it.

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Facebook Virtual World Exercises Flickr 206

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . I’d love to hear your thoughts!

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

APRIL 19, 2013

It seems governments and their agencies and organizations have understood how powerful social media can be (Facebook, Twitter, G+) for engaging with citizens, seeking feedback, creating awareness on different initiatives, and creating a participatory model of governance. Image: SatishAcharya via Google, CC 3.0.

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Google YouTube Travel Questions 239

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption.

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Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

APRIL 30, 2014

I moved to Kosovo in 2012 to get out of my comfort zone. A social media enthusiast, Andrea uses digital media to chronicle her travels in and around the Balkans. Now I spend my weekends navigating the winding streets of Pristina, dodging feral animals and erratic motorists on my way to my favorite bakery.

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Travel Patterns Collaboration System 217

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011.

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Banking Flickr Library Newsletter 245

Waxing UnLyrical

FEBRUARY 21, 2012

To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. A few highlights: Katie’s measurement outlook for 2012: she anticipates seeing more of it, and integration particularly with business outcomes. Music to my ears!

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Waxing UnLyrical

SEPTEMBER 13, 2012

21, 2012 is available (just follow that link!). In addition, Jen oversees CustomScoop’s media analysis offerings, including BuzzPerception Reports, which track messages and trends in social media for Fortune 500 clients. The chat recap of #measurePR on Aug. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

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Klout Influencer Journal Flickr 183

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace. reading and traveling.

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comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. Likewise, these are also the fundamental building blocks for success in social media for any organization.

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Vocus Flickr Training Posterous 274

Waxing UnLyrical

MARCH 5, 2013

Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. He does social media management for KimberMedia and teaches for @bgckids. I have come across so many different business owners able to be hands-on parents and run a successful organization. That’s pretty successful, right?

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. And it’s a time to decide how we want to go about pursuing what we want. That’s how Redshift Writers was born.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ My Second Social Slam a Splendid Success. Brian Vickery) If budget limits you to one social media conference, then I encourage picking Social Slam.

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Conference Eventful Hotels Meeting 203

Waxing UnLyrical

MAY 3, 2012

The first quarter of 2012 is done. With more than 16 years of communications experience, Narciso Tovar is a principal of Big Noise Communications , a PR + Social Media agency that runs on Method + Moxie. You’re not a butthead. What’s going on with you now? How are those New Year’s resolutions coming along?

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Journal Flickr Influencer Training 165

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. The Measurati.

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Consultant Hotels Conference Sports 100

Waxing UnLyrical

APRIL 8, 2013

2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. … which was just after Brandon H had brought up “Die Hard”: @ standingdog When someone brings up lack of ROI scale for #social I channel John McClain in Die Hard: “Welcome to the party pal! This is our 3rd yr.

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B2B Consultant Flickr ROI 207

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. Social bringing us closer. I hope I’ll have the time/mind space to write more about my experience(s) there, but this is something I’ve been thinking about, and wanted to share.

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Storify Conference Nielsen Hashtag 244

Waxing UnLyrical

FEBRUARY 6, 2012

I didn’t set any resolutions (I stopped doing this a while back) but I did talk about my three words for 2012. It has also meant cutting off playing in social media from time to time, which I’ve learned I have to do particularly if I’m focused on writing … and much of my work revolves around writing.

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Flickr List Eventful Analysis 154

Waxing UnLyrical

JANUARY 23, 2012

In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity. What do Rapha and the Festive 500 teach brands about storytelling and doing it better?

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Communities Brands Video Hosting 170

Waxing UnLyrical

DECEMBER 9, 2015

And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Social media automation addresses this challenge beautifully.

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Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

JANUARY 22, 2013

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

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Consultant Hashtag Hosting Organization 193

Waxing UnLyrical

MAY 9, 2012

I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. I got to meet, as colleagues in the greater MSL Group, Mark McClennan (an SVP at Schwartz MSL in Boston, who I already knew because of social media, and Joan Cetera , an SVP at MSL Chicago). I learned so much.

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Conference Meeting Hotels Proposal 176

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

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