The Realtime Report

SEPTEMBER 10, 2012

billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012.

Social Media 190

Social Media Brands Apple Comparison 190

The Realtime Report

AUGUST 2, 2012

That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. The social networking giant has only added about 15 million US users in the last year ( TechCrunch ). Mobile ads just started showing up on Facebook in February 2012.

Mobile 185

Mobile Facebook Social Networking Feed 185

The Realtime Report

JANUARY 10, 2013

A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Social Media 188

Social Media Brands Twitter Retail 188

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

The Realtime Report

DECEMBER 6, 2012

adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. The majority – 51% – of millennial cell phone users access social networking sites via their mobile. This age group is 53% more likely than all U.S.

Mobile 178

Mobile Report Social Media Survey 178

The Realtime Report

JULY 26, 2012

Australian ranks fourth worldwide in social media penetration – behind only the US, Canada and South Korea. million Australians (44% of the total population) are predicted to be on social media in 2012, according to an eMarketer estimate. A total of 9.8 giveaways (54%). product information (48%).

Social Media 175

Social Media Discount Comparison Social Networking 175

The Realtime Report

AUGUST 8, 2012

And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI. Social Media is Good! … But We’re Not Doing It Right. 36% say that social media is an integral component of their business, while 48% use it on a case-by-case basis.

ROI 191

ROI Mzinga Analytics Social Media 191

The Realtime Report

MARCH 4, 2014

We’re now in an age where large public events lead to a huge increase in social media activity; Oscars host Ellen DeGeneres’ selfie that ‘broke’ Twitter with the most retweets ever is just the latest example. election night in November 2012 and a major snowstorm in February 2013. “We No problem.

Eventful 170

Eventful Social Media Statistics Study 170

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions.

API 178

API Education Social Media Research 178

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg VH1 and Nickelodeon.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JULY 27, 2012

Global Social Media Ad Revenues Grow 60% Year-Over-Year. Global social media revenues will increase from $11.8 billion in 2012 – that’s a 43% increase - according to a new report from Gartner. By 2016, social media revenues will increase to $34 billion, with advertising the biggest contributor by far.

Social Networking 161

Social Networking Social Media Tumblr Foursquare 161

The Realtime Report

JANUARY 17, 2013

Does having a company leader on social media give that organization a competitive edge? A recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. only 4% think that a leader?

Company 192

Company Social Media Survey Tumblr 192

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Burberry’s website has a shoppable video with campaign images; users can purchase directly through the photo and video gallery.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

JANUARY 17, 2014

if you have additional updates, or a social network that you feel should be on the list. . Employers, Universities Denied Access to Social Media Passwords of Prospective Workers, Students. Should employers or schools be allowed to request social media usernames and passwords from potential students and employees?

Social Networking 132

Social Networking Social Media Tumblr Reddit 132

The Realtime Report

AUGUST 23, 2012

Over the study period of June 4-17, 2012, Obama’s digital content inspired twice as many shares, views and comments as posts from the Romney campaign. Most surprising, however, is that neither candidate chose to really engage with voters on social media.

Campaign 181

Campaign Engagement Social Media Study 181

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. This isn’t Cape Town Tourism’s first creative attempt at social marketing. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

The Realtime Report

NOVEMBER 26, 2012

Spending on paid social media advertising will reach $4.6 billion in 2012 and is expected to double over the next 4 years, reaching $9.2 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. .”

Advertising 183

Advertising Mobile Report Social Media 183

The Realtime Report

DECEMBER 7, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. via Tumblr.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

The Realtime Report

JUNE 20, 2014

In 2012, that figure was at 3.4%; in 2013 it was 9%. Since 2012, mobile and tablet video viewership is up 532%. Social Media Statistics #RLTM scoreboard mobile video Ooyala social media statistics' Mobile Video Now Accounts For 21% Of All Online Video Plays.

Social Networking 175

Social Networking Mobile Video Tumblr 175

The Realtime Report

JANUARY 8, 2013

It takes the prize as the most-viewed travel ad in 2012 — even beating out Air New Zealand’s ‘Hobbit-themed’ safety briefing, which logged over 10 million views ( Skift ). To top it off, the ad was the fourth most-viral ad in 2012, following Kony, Red Bull’s Stratos and Angry Birds Space.

Airlines 182

Airlines Video Crowdsourcing Travel 182

The Realtime Report

JUNE 27, 2014

To help put this in perspective, Twitter recorded 160 million tweets (over 16 days) about the 2012 Summer Olympics in London. In other words, the World Cup has already seen nearly double the amount of tweets from the 2012 Olympics. Social Media Statistics #WorldCup social networking statistics Twitter'

Social Networking 170

Social Networking Tumblr Twitter Statistics 170

The Realtime Report

JANUARY 2, 2013

Related Stories Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard Top Social Media Stats of 2012 Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard.

Twitter 192

Twitter Policies Survey Study 192

The Realtime Report

DECEMBER 28, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. 63% of Facebook Users Share Product Info on the Social Network With Friends, Family. Tumblr: 87 million blogs. via Tumblr. Instagram: 100 million users.

Social Networking 180

Social Networking Products Posterous Tumblr 180

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. According to a recent report by Burst Media , nearly half of respondents (49%) liked or followed brands on social media.

Buy 183

Buy Brands Facebook Survey 183

The Realtime Report

MARCH 3, 2014

. ” The record was previously held by President Obama’s “four more years” tweet after winning re-election in 2012; that photo earned nearly 782,000 retweets. Barack Obama (@BarackObama) November 7, 2012. Four more years. pic.twitter.com/bAJE6Vom. The Twitter blog reported some more big numbers from the Oscars.

Statistics 169

Statistics Apple Hosting Mobile 169

The Realtime Report

JANUARY 14, 2014

The researchers examined 380 million tweets between October 2010 and May 2012; the tweets came from more than 6 million users in 191 countries. While the data is a bit old (the most recent tweets analyzed were from May 2012), the study looks at Twitter in several new (and interesting) ways.

Twitter 132

Twitter GPS Statistics Social Networking 132

The Realtime Report

NOVEMBER 2, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. via Tumblr.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

The Realtime Report

JANUARY 15, 2013

Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Younger teenagers showed more interest in social media sites than young adults on every social media platform examined.

Tumblr 195

Tumblr Facebook Posterous Survey 195

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

NOVEMBER 16, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. ” Back in August 2011, Sina Weibo had just 200 million registered users; this number grew to 300 million by May of 2012. Tumblr: 81 million blogs.

Social Networking 161

Social Networking Posterous Tumblr Yahoo 161

The Realtime Report

JANUARY 8, 2014

Who’s using social media in New Zealand? Nearly 95% of internet users in New Zealand accessed a social media site during November 2013, or 2.8 The top social media platforms include: Facebook, with 1.95 LinkedIn, with 798,000 unique visitors (an increase of 53% since December 2012).

LinkedIn 142

LinkedIn Tumblr comScore Statistics 142

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 Related Stories Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard WhatsApp Hits 500 Million Active Users LinkedIn Tops 300 Million Users. Social Media Statistics BuzzFeed Video' ” ( AdAge ).

Video 167

Video Statistics Mobile Social Networking 167

The Realtime Report

DECEMBER 21, 2012

via SmartBlog on Social Media. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. — Twitter (@twitter) December 18, 2012. Tumblr: 85 million blogs. via Tumblr. Instagram: 100 million users. via TechCrunch. via Tagged. via AdWeek.

Social Networking 168

Social Networking Activities Posterous Tumblr 168

The Realtime Report

JANUARY 14, 2013

Networks want viewers to watch television programs live (with commercials and all), and social media – particularly Twitter – offers some interesting opportunities to keep audiences engaged. CBS’ Hawaii Five-O is giving viewers a big incentive to live-tweet during the show’s next episode.

Crowdsourcing 178

Crowdsourcing Airlines Film Campaign 178

The Realtime Report

OCTOBER 1, 2012

An innovative new campaign by Kellogg’s uses tweets as social media currency. Tweet us what you think. :) twitter.com/KelloggsUK/sta… — Kellogg's UK(@KelloggsUK) September 26, 2012. Do you think using ‘social media currency’ in this way has potential for other product launches?

Hashtag 173

Hashtag Campaign Products Social Media 173