Jeff Esposito

APRIL 22, 2012

The 2012 State of Community Management report is a good read overall but had five underlying themes that really stood out to me. 2012 State of Community Management. Over each of the past three years, the CR has produced the State of Community Management Report. Evolution – communities are not built overnight.

Communities 51

Communities Report Embedding Education 51

Jeff Esposito

SEPTEMBER 20, 2012

I know that I sure have, especially since I’ve been selecting each week’s winners using buzz from social media plugged into some math formulas ( click here for more info). Below is a video of this week’s selections: 2012 NFL Week 3 Picks. Social: NYG, CHI, CLE, DAL, MIA, SF, NO, WAS, DET, IND, ARI, ATL, DEN, PIT, BAL, GB.

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Social Media Compete Team Video 43

Jeff Esposito

DECEMBER 28, 2012

This is it – the final weekend of the 2012 NFL regular season, chock-full of great divisional games with playoff implications. Over the course of the season we’ve used social media buzz to predict the outcome of each NFL game (full breakdown here ). The best picker will get $100 donated to a charity of their choice.

Social Media 34

Social Media Team Course 34

Jeff Esposito

JULY 2, 2012

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

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Retail Social Media List Trends 42

Jeff Esposito

NOVEMBER 18, 2011

IBM’s 2012 Social Business Predictions – with Christmas music playing on the radio and Santa getting ready to have children tell them they want a pony in the local department store, it is also time for folks to start making predictions for the new year. I’d suggest reading if you have a small fry.

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Klout Microsoft Social Networking Project 35

Jeff Esposito

AUGUST 10, 2012

London 2012: 20 lesser-spotted things of the Olympics so far – some interesting tidbits straight out of London minus the NBC delay. Visual Service can be Proactive Customer Service – interesting take on using visuals in social media support from Michael Pace , a really smart dude in the support space.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

DECEMBER 6, 2012

Over the course of the season, we have been using social media to predict the outcomes of the weekly games ( formulas here ). The NFL season is nearing the end of the regular season. Chances are you know if your team has a shot of making the playoffs now. On the season this method of predicting games has notched a 106-78-1 mark.

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Course Team Social Media Comments 36

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

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Conference ROI Small Business Metrics 40

Jeff Esposito

JANUARY 31, 2013

Instead, I will let social media buzz make the selection for me as I have throughout the regular season. This weekend is a 50-50 shot, so click the video below to see who social media picked to win: So what do you think of the pick?

Social Media 41

Social Media Team Course Video 41

Jeff Esposito

JANUARY 2, 2013

. @ jeffesposito @ vistaprint social media touch points #SoCom12 twitter.com/kiritsarvaiya/…. Kirit Sarvaiya (@kiritsarvaiya) January 26, 2012. John Dennis (@JohnDennisWEEI) February 1, 2012. Amy Patti (@amybp) February 2, 2012. . — Amy Patti (@amybp) February 2, 2012. She had no hotel room in Indy.

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Vocus Hotels Reddit Class 40

Jeff Esposito

JANUARY 3, 2013

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Did your team make the cut? If not who is your bet for the Super Bowl ?

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Lithium Social Media Compete Team 46

Jeff Esposito

SEPTEMBER 13, 2012

Unlike the NFL this is no typo, we’re picking games via social media. A week into this young NFL season, our social media NFL picks sit at 8-8, one game shy of the numbers predicted by Michael Pace. Social Media: GB, BAL, NYG, MIA, HOU, CLE, BUF, NO, ARI, IND, WAS, DAL, PIT, SD, DET, DEN.

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Lithium Social Media Video Comments 42

Jeff Esposito

NOVEMBER 8, 2012

Each week, we pick the weekend winners using social media data pulled from Lithium Social Media Monitoring and dropping them into a series of formulas ( full formulas here ). During the week, we put our predictions up against a friend of mine in social media. What do you think of this method?

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Lithium Social Media Data Comments 36

Jeff Esposito

SEPTEMBER 27, 2012

While it is estimated that their call at the end of Monday Night Football impacted bets by up to $150M , they also wreaked havoc on my weekly picks using social media buzz. If you are new to this series of picks, you are probably wondering what I am rambling on about in terms of social media picks of NFL games.

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Social Media Lithium Overview Video 37

Jeff Esposito

JANUARY 10, 2013

Instead of using gut, cuter cheerleaders or coach on the cold seat, we have used social media buzz. We dumped data from Lithium Social Media monitoring and dumped it into some weighted formulas to pop out the winners ( more on the formulas here ).

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Lithium Social Media Conference Project 34

Jeff Esposito

DECEMBER 20, 2012

In terms of our Social Media NFL predictions , we had a bad week 15 at 7-9, but have a decent season mark of 124-92-1. For those of you that are new here, we get dorky picking the NFL games and use social media and some formulas to pick winners ( more here ). What do you think of this method?

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Social Media 31

Jeff Esposito

NOVEMBER 15, 2012

So far our social media NFL predictions have done OK, not great, but could be a playoff contender in the weak AFC this year. For those of you coming to this blog for the first time, each week we pull 14 days of social media data from Lithium Social Media Monitoring and dump it into some formulas (more on those here ).

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Lithium Social Media Data 36

Jeff Esposito

DECEMBER 13, 2012

Over the course of the 2012 NFL season we’ve racked up a 117-83-1 mark predicting NFL games using social media buzz. The methodology uses buzz collected using Lithium Social Media Monitoring and some formulas to predict the winner of each of the weekend’s games (more on that here ).

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Lithium Social Media Course 32

Jeff Esposito

OCTOBER 18, 2012

With six weeks in the book for the 2012 NFL season, Social Media’s predictions are in the middle of the pack with 47-44 mark following a lackluster 6-8 finish last year. For t those of you visiting for the first time , click here to see our prediction method sponsored by Lithium Social Media Monitoring.

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Lithium Social Media Video 32

Jeff Esposito

FEBRUARY 20, 2013

Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. The Social Media Strategist. No B t Social Media. The Science of Social. I challenge you to think about turning off the tube for a bit and reading more in 2013. Home Buying Everything You Must Know.

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Loyalty Review LinkedIn Buy 44

Jeff Esposito

DECEMBER 2, 2011

Today the PR & Social Media team at Vistaprint is losing a great teammate in Nick Gosselin. My buddy is leaving our team after nearly three years to head up the social media and community efforts for the Boston Beer Company , yes they make delicious beer. How Dallas Cowboys lose at Social Media.

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Delicious News Team Social Media 34

Jeff Esposito

APRIL 10, 2012

March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”.

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Construction Template Templates iPhone 44

Jeff Esposito

SEPTEMBER 28, 2012

Is it time for a social media check-up? Sure social media programs have been set up and are rolling along – question is, are they just there to get by? AMC Theatres (@AMCTheatres) September 25, 2012. If not, check out the way these brands and pols have utilized the newfound space. NOT COOL, COOKIE.

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Questions Social Media Twitter Brands 38

Jeff Esposito

MARCH 25, 2013

Next to social media management, community management might be the hottest buzzword or buzzcareerpath (I think we just made up a new buzzword). The past reports have been a great asset to community and social media managers as they offer insight into how other companies are doing community.

Communities 40

Communities Survey Social Media Management Upcoming 40

Jeff Esposito

JANUARY 2, 2012

Heading into 2012, I am hoping to read 35 books and hope that you’ll challenge yourself to read more than you normally would. Social Media Case Studies – Fine – Review. Social Media ROI – Blanchard – Review. Enterprise Social Technology – Klososky – Review. Likeable Social Media – Kerpen – Review.

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Review Case Study ROI Course 43

Jeff Esposito

FEBRUARY 9, 2012

Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand. Ever wonder what this kind of flopping is worth, well according to the lawsuit in this article $42,500 a month.

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Twitter Social Media Campaign Company 32

Jeff Esposito

MAY 2, 2012

This is 2012 and the whole naivety around social networks needs to go away and these rants only further showcase how society in general is clueless as to the reach of what is said online. Words can hurt you – The old adage of sticks and stones breaking bones and words never hurting you rings false when it comes to social media.

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Twitter Privacy Social Networking Price 44

Jeff Esposito

DECEMBER 19, 2011

With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns.

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Social Media Microsoft Trends Team 45

Jeff Esposito

MARCH 15, 2012

Five Takeaways from SXSW Interactive 2012 – my buddy Chuck Hemann takes a look at what five trends stood out to him at this year’s SXSW. Why I left Google – this is an awesome post that highlights some of the inner workings of Google and how obsessed they are with Google+ and how it might not be healthy.

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Google Conference Meeting Issues 36

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

NOVEMBER 22, 2012

During the course of the NFL season we predict the weekly outcomes using data from social media along with some formulas ( more on that here ). While this might sound odd, our social NFL predictions are doing decent 11 weeks into the season with an 86-73-1 mark following a 9-5 showing in Week 11. Think you can pick them better?

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Social Media Course Data Video 39

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? For every “surefire hit” like a Pinterest there are two or three Google Waves or Empire Avenues.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

OCTOBER 25, 2012

If our social media NFL predictions were a team, they’d surely be in the AFC. For those of you that are new here, each week we dump social media buzz from each of the league’s teams and dump it into some formulas and like magic, unicorns predict the winners of the games (for a more detailed breakdown, click here ).

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Team Social Media Video 38

Jeff Esposito

NOVEMBER 1, 2012

If social media’s NFL predictions were a team, they’d be on the bubble with a 64-54 mark following a 9-5 showing last weekend. Most fans have an inkling as to whether their team is a pretender or a contender.

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Statistics Team Social Media 36

Jeff Esposito

AUGUST 1, 2012

Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. Below is the full presentation ( click here to download): Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller.

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Social Media Company Report Twitter 45

Jeff Esposito

MARCH 25, 2012

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out.

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Sports Price Project Conference 42

Jeff Esposito

FEBRUARY 2, 2013

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Sports Social Media 43