Dave Fleet

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Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012. Better objective-setting. Better objective-setting.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. Implications for Social Media.

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Seven Social Media Insights on CES

Dave Fleet

Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). That doesn’t mean there’s no place for social media, though – far from it. Listen and learn.

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My 2012 Reading Challenge: 36 Books

Dave Fleet

I’m looking forward to getting stuck into a bunch of books that have been on my “to read” list for a while – books like Humanize , Predictably Irrational , Here Comes Everybody , Empowered , Social Media ROI and the The Hunger Games Trilogy. Image: kwerfeldein on Flickr).

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Blogger relations – you’re doing it wrong

Dave Fleet

Sent : Wed, Aug 15, 2012 at 3:02 AM. Sends Small Businesses to the Top of Social Media for $790 Per Month. I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.]

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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. 2012 will be a year of even more aggressive innovation.

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Reflections on the changing digital agency environment

Dave Fleet

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

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