Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for?

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Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 29, 2011

This is the 2nd year that I’ve published my social media resolutions. Fine Tune Karma for Business: I kept at this social media mantra this year and it worked for me and it worked for my clients. I’m pleased with the social media story telling this year. Here’s my 2011 scorecard: ?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

SEPTEMBER 20, 2012

Last night’s class taught me that the future of social media is looking good if future participants are any indication. There still exists a natural curiosity around social media. For those of us in social media, it sometimes seems as though everyone participates in social media.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

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Training Social Media Creative Commons Case Study 196

Akamai Marketing

MARCH 14, 2013

Judson was as surprised as anyone at the response, he wasn’t already famous (like some other viral video creators) and he didn’t have a huge social media following at the time. Bloomberg Businessweek 6/14/2012. Content social media YouTube content marketing viral video youtube' Coincidence?

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

NOVEMBER 6, 2012

Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. These videos were so wildly successful for Gary’s wine business that he is now a known expert in business and social media. Its classy.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

Stay Akamai: Employee Policy and Social Media – A Change. Social media is changing employee policy and customer service and not just because there are now new platforms for customer service. Social media is impacting something else: its getting harder and harder to silo your business departments.

Social Media 170

Social Media Policies Review Hotels 170