Dave Fleet

JANUARY 9, 2012

The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ( here’s my review ). Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (review coming soon). Content Rules ( here’s my review ). This year, I’m shooting for 36.

Social CRM 304

Social CRM Flickr ROI Review 304

Akamai Marketing

DECEMBER 22, 2011

In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? But 2012 will see some changes in this area and as a marketer, its none too soon.

Social Media 217

Social Media Trends Smart Phone ROI 217

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Jeff Esposito

SEPTEMBER 5, 2012

To kick off this year’s NFL season, I am going to continue with last year’s tradition of using social media to predict this year’s weekly winners ( click here for full methodology) against a group of friends who will use their own methodology to predict the weekly winners.

Social Media 42

Social Media Social CRM Groups Groups 42

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. A social business is a sharing business. The bigger consulting firms are getting all hot and bothered by the notion of social business. social business. social crm. social media.

Wiki 102

Wiki Hotels Social CRM Retail 102

Koka Sexton

JANUARY 14, 2013

Best-in-Class sales reps (reps that deployed social selling) companies saw a 16.3% decrease among Laggards “Social Selling: Best-in-Class Targeting of the Right Message, at the Right Time, for the Right Person” Aberdeen Group; 2012. Another article asks Should your business invest in social CRM tools ?

B2B 92

B2B Social CRM LinkedIn Class 92