Will India See a Rise in Digital PR?
Waxing UnLyrical
DECEMBER 11, 2013
94 crore (~ $15.1M) in FY 2012 to Rs.300 Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 2,938 crore (~$473.8M) by the end of 2014. Ad spending on social media has shot up from Rs.94
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