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Interview with Carla Friday, Owner of DetailsMadeSimple.com

Idaconcpts

In July 2012, I was asked by Bloomberg Businessweek my opinion about the Twitter partnership with American Express to promote Twitter Ads to small businesses. She started advertising on Twitter in May 2012 and was pleased with the results she got. Could you explain how did you find about Twitter Ads for small business?

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Learn more at [link].

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. But social media marketing spending will rise anyway. Social is viewed as the second-most effective digital tactic for customer retention, behind only email.

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8 Time-Saving Tools for Social Media Marketing Teams

Buzzlogix

The growth in use as a promotional platform has lead to a spike in careers and tools built to help manage it all. Each week, a new tool is introduced to help improve social media management team’s productivity or to help curate the best content. Social Media Management, Monitoring and Dashboards.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

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Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Buffer Social

In my experience, we as social media managers tend to take social media very seriously. But if we can learn anything from Ellen’s selfie and #NuggsForCarter, it’s that social media is meant to be a fun and sprightly place for people to share stories, connect, and be themselves.

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link].

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