Lance Armstrong and a tweeted Social Media Press Release
Laurel Papworth
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. When you go to the link it says this: Lance Armstong’s Statement of August 23, 2012. Social Media Circulation vs Exposure/Reach. View this document on Scribd.
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