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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. You saw the video?

article thumbnail

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. You saw the video?