Waxing UnLyrical

DECEMBER 21, 2011

As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers. Now is a great time to look at how you’ve been communicating with your customers and tweak your approach for 2012.

Flash Mob 182

Flash Mob Flickr Retail Campaign 182

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. However, a fashion or retail company has to be on there because their audience is active and present on the network. Guest post by Harrison Kratz. Does your brand message fit the network?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

APRIL 10, 2012

Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. “On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. I was frustrated and concerned. To my dismay I found their Facebook wall was disabled.

Small Business 267

Small Business Flickr Upcoming Retail 267