Waxing UnLyrical

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project.

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From #HungertoHope on World Food Day

Waxing UnLyrical

You can also find WHR 2012 on Facebook and on WHR 2012 on Flickr , so you can draw on those resources to share the campaign with your community and urge them to help out. You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

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How Social Media Makes The World A Better Place

Waxing UnLyrical

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. Connect people with the resources they need, like food, water, shelter or even emotional support. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! And so did others: Earlier Earthquake meant reaching out to a safe place. Dushyant K.

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Behind the Brands: Oxfam Holds Big F&B Accountable

Waxing UnLyrical

Disclosure, Oxfam America was a client last year and I had terrific fun working on the 2012 IWD campaign. Their policies drive how food is produced, the way resources are used and the extent to which the benefits trickle down to the marginalised millions at the bottom of their supply chains. My favorite brand disappoints.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. This question shouldn’t steer you away from a network but it can definitely influence the time and resources you invest in addition to the strategy you develop. Guest post by Harrison Kratz.

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Starbucks – It’s Time to Brew Some Tweets

Waxing UnLyrical

To quote some insights from a report by Ethinos Digital Marketing 2012 : There are 65 million, 33 million, and 17 million Facebook, Twitter and LinkedIn users in India respective; India has more Facebook, Twitter, and LinkedIn users than the UK; 60% of Indians who are social media users are open to being approached by brands; and.

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Social Media: The Key to Transforming Doctor-Patient Communication [Redux]

Waxing UnLyrical

Your doctor responds within 24 hours, offering some quick tips and pointing you in the direction of some credible online resources. Ed: WUL is still on vacation, so we’re using some of our older-but-still-great content to keep you satisfied. This originally ran on Nov. Your child has come down with a rasping cough.