Buzz Marketing for Technology

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012.

Mobile 225
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Product reviews and recommendations are major resources for consumers doing research; make sure they’re prominently displayed on the product pages of your website. The thick of the 2012 holiday season is here. Don’t be nervous about opening up your site to user comments and feedback, because honestly…most reviews are good reviews.