Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure.

Social Media 126

Social Media Reputation URL Badge 126

Convince & Convert

MAY 23, 2017

AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. The question is: How big is that impact, and how are brands supposed to measure it? By the way, don’t confuse dark social with Facebook’s dark posts.

Brands 129

Brands Analytics Data Metrics 129

Convince & Convert

JANUARY 22, 2012

Are social business and corporate culture inevitably linked? In a recent podcast , Mitch Joel interviewed Fred Reichheld, author of The Ultimate Question 2.0 , and creator of the Net Promoter methodology. Does Being a Good Place to Work Impact Social Business? The Social Business Chicken and Egg.

Comparison 128

Comparison Company Apple Exercises 128

Webbiquity SMM

FEBRUARY 2, 2012

Is Quora still a significant social media destination? According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site).

SEO 146

SEO MySpace Hubspot Patterns 146

The Realtime Report

APRIL 16, 2014

At the turn of the decade, Facebook and Twitter were the two giants in social media. Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Waxing UnLyrical

APRIL 8, 2013

The “value of a Facebook fan” question started off quite the discussion. 2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. If you have questions on PR (and social media) measurement, or a suggestion for a future guest, do let me know in the comments section below.

B2B 207

B2B Consultant Flickr ROI 207

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. If achieved, your message will be in nearly everyone’s social media feed.

Meme 107

Meme Marketing Hashtag Campaign 107

Writtent Blog

MAY 20, 2014

Another fellow marketeer heavily invests in an up-to-date, regularly updated blog and complementary social media; and his traffic and brand authority are skyrocketing. Social Media Reigns King. Social media marketing is the most popular content promotion tactic by a mile. Image source. After Yahoo!

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media API Training Class 115

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

Conference 40

Conference ROI Small Business Metrics 40

Twist Image

APRIL 4, 2014

From there, we build a framework for success (and, if you''re struggling to understand the difference between a framework and ROI, check out Avinash Kaushik ''s amazing article titled, See-Think-Do: A Content, Marketing, Measurement Business Framework ). and a framework for it, it becomes a question of communications. media spend.

Advertising 92

Advertising Marketing Comparison Banking 92

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Can social media really be a full-time job?

Questions 141

Questions Social Media HootSuite Marketing 141

Jeff Esposito

JANUARY 2, 2012

You might ask yourself why anyone would devote their time to finishing a book and start a new one every two weeks and it is a perfectly good question. Heading into 2012, I am hoping to read 35 books and hope that you’ll challenge yourself to read more than you normally would. Social Media Case Studies – Fine – Review.

Review 43

Review Case Study ROI Course 43

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Hootsuite

JULY 17, 2023

In 2023, the best social media tools aren’t single-purpose — they’re multifunctional. Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack.

Social Media 70

Social Media Tools HootSuite Price 70

Later

JANUARY 1, 2020

Currently, it’s difficult to properly attribute direct ROI from influencer marketing, so giving influencers the ability to sell a brand’s products directly through their account could be a game-changer for the industry. A post shared by Later: Social Media Scheduler (@latermedia) on Dec 11, 2019 at 8:21am PST. Already have one?

Trends 87

Trends Instagram Marketing Influencer 87

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. ” WTF?

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. Find the answers to these questions and more here in two dozen of the best Facebook guides, tips, stats, facts, raves and rants of 2012. Facebook Changes.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. social media ROI, lead quality, content marketing) will remain priorities in 2012. For the most part, the predictions were on target.

B2B 190

B2B Strategy Marketing Buy 190

Sprout Social

JUNE 27, 2023

Social media manager. Director of social and partnerships. His interest and talents in social emerged early. His passion led him to earning a degree in advertising and launching social media accounts for new chapters of his international fraternity, Phi Delta Theta. Brand manager.

Travel 93

Travel B2B Automotive Campaign 93

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

Team 40

Team Social Media How To Social Media Management 40

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. Infographic: Social Media ROI Statistics by Digital Buzz.

Statistics 190

Statistics Research Social Media B2B 190

Mindjumpers

AUGUST 28, 2012

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. In fact, social media marketing is a relatively new branch of advertising that has taken the digital world by storm, as I will discuss today.

Strategy 228

Strategy Facebook Metrics Advertising 228

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Sign up right now at a totally reduced cost for 2012 for a limited time. Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Ask these questions and then answer them. This beginner SEO question comes up often. Have a look.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

DECEMBER 2, 2014

What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Writtent Blog

JUNE 26, 2013

There are types of questions you can, and should, ask on your landing page forms, and there are others that are almost guaranteed to ruin your efforts of eBook promotion. With exceptions, asking for social security number, age, or phone number will cause conversions to plummet. You’re Not Promoting Your eBooks on Social Media.

eBook 84

eBook Hubspot Metrics MySpace 84

Jeff Esposito

DECEMBER 31, 2010

Cory Booker: The Mayor of Twitter and Superhero of the Blizzard – there is no question that I am a fan of Corey Booker. While I don’t live in Jersey anymore, his story and approach to new media is truly impressive. This one shows the ROI of enterprise social software which is foreign to me, but pretty cool.

ROI 31

ROI Software Industry Social Media 31

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Writtent Blog

JULY 16, 2013

Search leads are more than twice as likely to become customers as clicks from paid search, and are significantly more qualified than social media leads. The average marketer made 145 website updates in 2012 – assuming the majority of those changes are new blog articles , that’s around 4 fresh articles each week! It’s Easy ROI.

Sysomos 88

Sysomos Hubspot SEO ROI 88