Waxing UnLyrical

OCTOBER 12, 2012

People who are not consultants – and that is most people – could care less if (y)our blogs are publishing on a daily basis. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT.

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Waxing UnLyrical

SEPTEMBER 18, 2012

8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. You just read Goings On… and On The Road , originally posted on Waxing UnLyrical , published by Shonali Burke. Goings On… and On The Road.

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Waxing UnLyrical

MARCH 9, 2015

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: In this classic case study from the WUL vault, I share how smart blogger outreach for Oxfam America’s International Women’s Day 2012 campaign saw its advocacy community grow by almost 300%. Based in the Washington, D.C.,

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Waxing UnLyrical

APRIL 9, 2012

Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. In his free time, he does … well … social media … and publishes the blog Extremely Average. In fact, I’m certain of it.

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Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. It’s Still About The People , originally posted on Waxing UnLyrical , published by Shonali Burke. Image: LSE Library via Flickr, CC 2.0.

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Waxing UnLyrical

SEPTEMBER 13, 2012

21, 2012 is available (just follow that link!). originally posted on Waxing UnLyrical , published by Shonali Burke. The #MeasurePR chat discussed how this might impact the way stories are developed by newsrooms, and how it could change how PR pros pitch. The chat recap of #measurePR on Aug. You just read #measurePR Aug. measurePR Aug.

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Waxing UnLyrical

JULY 25, 2016

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Please share in the comments below.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

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Waxing UnLyrical

DECEMBER 30, 2011

I originally published this post when Fall was setting in last year. And since “clocks and calendars” will be colliding again as 2012 sets in, I’m reposting it with a few modifications for the time of year, to give you a sense of where I come from, and where a part of me will always be.

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Waxing UnLyrical

DECEMBER 11, 2013

In July, Outlook Publishing (India) Pvt. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 94 crore (~ $15.1M) in FY 2012 to Rs.300 India now has nearly 74 million Internet users , according to a recent ComScore report.

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Vizu was acquired by Nielsen in 2012, where Dan went on to become EVP of Product Leadership for all Marketing Effectiveness products globally.

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Waxing UnLyrical

MAY 9, 2016

C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. ” The Link Humans case study.

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Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. You just read The True Secret of Networking and Making Business Connections , originally posted on Waxing UnLyrical , published by Shonali Burke. Crowded mart, crowded mind. It’s that simple.

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Waxing UnLyrical

JUNE 5, 2015

Back in 2012, I wasn’t speaking at the event but I knew they’d be there, so off I went to meet up with them, so that we could have a drink together. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. The Measurati. Based in the Washington, D.C.,

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Waxing UnLyrical

OCTOBER 23, 2012

I wrote last week about how connecting and reconnecting with new and old friends was one of the most meaningful parts of last week’s 2012 PRSA International Conference, and it truly was. You just read Highlights from the 2012 PRSA International Conference #prsaicon , originally posted on Waxing UnLyrical , published by Shonali Burke.

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Waxing UnLyrical

DECEMBER 14, 2019

When I published last week’s post, I noted that it was exactly four weeks to 2020. Apparently the last time I actually did the “three words” exercise was 2012 … or, at least, that was the last time I shared them. Countdown to 2020: Part II. Exactly four weeks not just to a new year, but a whole new decade.

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Waxing UnLyrical

DECEMBER 9, 2015

In 2012, the NRA sent out a tweet that read “Good morning, shooters. It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience. Happy Friday! Weekend plans?” Disclosure: I write for the DrumUp Blog.). Followerwonk.

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Waxing UnLyrical

APRIL 2, 2016

But not listening has really backfired on brands in the past (it took Komen for the Cure a couple of years to start recovering from its 2012 setback ). Another of my favorite projects was when we worked with Oxfam America back in 2012, on its 2012 International Women’s Day initiative. Calibration: Example.

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