Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
The Realtime Report
SEPTEMBER 5, 2012
New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. 4yUkong5zZg via @ youtube. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. VH1 and Nickelodeon.
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