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What Does 2013 Hold for Social Media?

Mindjumpers

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. US digital media usage: A snapshot of 2013.

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Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The local community manager should thereby be positioned in the local country.

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How to Make Short-Form Videos That Stand Out

Hootsuite

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Pay attention to trends Short-form video trends move fast, and the best creators are the ones who can stay ahead of the curve. Short-form video content isn’t new. Users are drawn to videos that feel honest, real, and sincere.

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Good Writing Remains a Core PR Skill

Proactive Report

I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. News, Google News and many other news websites listed in the Nielsen top ten. There are new skills you should have in your 2012 PR resume: The ability to write well in many different styles – press releases, articles, blog posts.

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How Brands Used Twitter in 2012

Mindjumpers

Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011. Only 10 % of the brands did not tweet in 2012, down from 16 % in 2011: Purpose of usage. The most common way for tweeting remains the Twitter web interface.

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2012 Social Marketing & New Media Predictions [White Paper]

Mindjumpers

has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. For this reason, Awareness Inc. It aims to list the changes about to impact brands of all sizes in the coming year. Key Technologies to Impact (Social) Marketing.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

He graciously shared his insights on changes and future trends in marketing research. The atmosphere was electric, as we had direct competitors in the room; Procter and Unilever; Nielsen, TNS, and Motivequest. Then the leaders of Nielsen, WPP, and IRI will reveal plans for moving our profession forward.