The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.
Coca-Cola Is #1 Brand In Social Media Impressions
The Realtime Report
SEPTEMBER 10, 2012
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Microsoft – 284,681,000. The U.S.
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012.
Microsoft’s new logo
AUGUST 25, 2012
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Branding you: using social media to find a job.
Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
Every day, you are faced with multiple considerations concerning your organization’s social media strategy. In order to ensure effective stakeholder communication and avoid any unfortunate situations, it is a good idea to create a social media policy for your employees. What is a social media policy? How does a social media policy benefit your company?
Microsoft Launches So.Cl Social Media Network
DECEMBER 6, 2012
Being able to easily create business related social media content that goes viral is a great way to put money in your pocket, and your brand on the lips of every consumer that you reach. You can either sign up with your Facebook ID, or a present Microsoft Windows ID. This is one of the most attractive features of this social network that makes it perfect for internet marketing.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. February 9, 2012 by Ann Smarty.
Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare
Diva Marketing Blog
APRIL 23, 2012
BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. She also collaborates closely with Windows and its social channels, particularly its Pinterest page. . examples. Windows.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweetsfound it so interesting that I’d thought I’d write a post and share it. It just seemed easier.
Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]
JUNE 11, 2012
Especially as social media sites grow more and more popular and you continue to share information on them, the strength of your password is going to become more and more important. Guess what…according to the Microsoft guidelines on passwords , you just created a strong password. Remember that for many social networks, the magic combination is User ID and Password.
Klout’s Effect On The Classroom, Your Career & More
OCTOBER 9, 2012
Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. In my Social Media for Reporters class at UNC, 20 percent of each student’s grade will be based on the number of points that his or her Klout score goes up over the course of the semester. Blog Social Media Social Media Marketing
Are Social Media Companies Overvalued? [Infographic]
MAY 29, 2011
Are we experiencing a tech bubble in shares of social media companies? In addition to LinkedIn’s IPO, there have been some other recent developments in the world of social media finance: Microsoft purchased Skype for $8.5 The company is projected to be worth $100 billion by the time it goes public in 2012. billion. billion. billion. Save and Share.
21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
SEPTEMBER 19, 2012
Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. How can marketers best utilize social plugins for the platform? Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. STARS **. Gattiker.
How to Make Social Media Infographics That Get Noticed
Convince & Convert
JULY 19, 2012
So, if I’m going to invest three or four hours in a post I’d rather do it with a visual. I’m using Microsoft Publisher, which most graphic designers would laugh at that, right? Then there are so many other things that have helped it explode in the last year, especially with social media. Jay is the founder of [link] and host of the Social Pros podcast.
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. Customer Engagement LinkedIn Social Media Social Networking
Does Google Deserve More Credit?
OCTOBER 30, 2012
Yet if you ask social media experts they simply bag Google for +. If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?). Reality android Apple facebook facial recognition glasses project google Microsoft penguin privacy twitterGoogle+.
Does a Social Score Make a CMO?
DECEMBER 10, 2012
A recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? Today let’s address the question of CMOs and social media scores. Rather they should know how these media forms can be used.
Three Social Media Predictions for 2012
DECEMBER 19, 2011
With just two weeks remaining in 2011, I figured that instead of reflecting on the past year, like I did with the Tweets of the year, I would look ahead to 2012. While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. Much like Microsoft v.
Social Reach: Size Does Matter
JANUARY 13, 2012
A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Having a large social reach is certainly useless if none of those other things are happening. And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing. In the past 2 1/2 years I have scored 3 different interviews, 2 at Microsoft, and 1 for my current gig. But one clear fact remains; MY SOCIAL REACH OPENED THE DOORS.
This Week in Social Media – 5/22/2013
Social Media Marketing
MAY 22, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What are the top five social media questions marketers want answered?
Asked For Your Social Profile Passwords In An Interview? Look The Other Way.
MARCH 23, 2012
Asking for your Facebook login is probably a pretty clear sign of a company that is not going to be pleasant to work for anyway. I’ve interviewed hundreds of folks over my career all the way from tiny start-ups to Microsoft, and never once considered asking for that sort of thing. In my opinion, it’s a cop out for having to do real work to determine if a candidate is a good fit. Social MediaTheir are interesting opinions on both sides of the issue, but my take is quite simply, look the other way. What do you think?
How One Social Superfan Made The xx Album Release Go Viral
The Realtime Report
SEPTEMBER 13, 2012
For the release of their second album , the band decided to use social media to create word-of-mouth buzz surrounding the release date. This fan was chosen based on the individual’s “frequent posting” to xx-related social media. English indie pop band The xx released their debut album ‘xx’ back in August 2009. ” ( The Guardian ). .
The Year Of More
JANUARY 3, 2012
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". Businesses who have struggled with the technology revolution (and don't kid yourself, there are many businesses that are still playing catch up) will continue to struggle, but it's becoming less about physical infrastructure and much more about a philosophical perspective on what businesses need to look like in 2012 and the year of more. More social. media pundit. microsoft.
Web Lead Tracking Explained: How to Get High Quality Leads with the Internet
Techipedia: Tamar Weinberg
APRIL 24, 2012
In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. We normally start recommending this approach when a firm’s media spend exceeds $5000/month. Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm.
Corporate social media: skate everywhere the puck has been and is going
MAY 25, 2012
I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of
Introducing the New Social Kid in Town: So.cl
MAY 22, 2012
Tweet Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. The network is called So.cl and focuses on exploring the possibilities of social search for the purpose of learning. What do you think of this new social platform? How Social Is B2B? Same but different.
This Week in Social Media – 5/29/2013
Social Media Marketing
MAY 29, 2013
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Great infographic on the role of social media in disaster response.
Just Another Screen
SEPTEMBER 29, 2012
This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." The lesson: give people what they want - cheap and easy - and they'll adapt to the new landscape faster than you can say, "social media is so yesterday, it's all about big data now." microsoft. social media. Quickly.
Seven Ways to Present a 360 Degree View of Your Brand
MAY 17, 2012
Social media and content marketing offer a wide range of media formats beyond text including photographs, videos, audio, presentations, and real life events. These attention-grabbing symbols must be carefully considered especially in photographs, videos, and live events that may appear on social media and other online locations. Media. Visual signs. Proof.
Comparison of 100 Top Companies on Social Business and Corporate Culture
Convince & Convert
JANUARY 22, 2012
Are social business and corporate culture inevitably linked? ” As social business moves from the toddler stage to youth stage, it’s becoming accepted wisdom that the best and most social organizations transform from the inside out. Does Being a Good Place to Work Impact Social Business? Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Social Business Comparison.
5 Tips for Great Content Curation
APRIL 29, 2012
Jobs Events Try Our New Social News App Welcome to Mashable! April 27, 2012 by Steve Rosenbaum. April 28, 2012 00:43:39. April 28, 2012 01:09:27. April 28, 2012 03:04:46. April 28, 2012 06:24:40. April 28, 2012 08:46:51. April 28, 2012 09:51:40. April 28, 2012 10:34:31. April 28, 2012 10:34:45. April 28, 2012 10:48:26.
3 Tips to Use QR Codes For Information, Not Destination
Convince & Convert
JANUARY 15, 2012
Download a QR reader app (or other format like Microsoft TAG). Scotty’s is a 5-store chain of sports pubs rightfully lauded for their social media prowess, burgers, special hot sauce, and for generally having their act together in every respect. In fact, owner Scott Wise recently won the MIRA Award in Indiana for new media excellence. social media strategy
4 Reasons Google Bought Wildfire
Convince & Convert
JULY 31, 2012
Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. It was just a matter of time, as given that Buddy Media, Vitrue, Involver, and Context Optional had already been snapped up, Wildfire was one of few remaining independent players with an enterprise client list. Access to Social Signal. Launch Adwords for Social. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.
Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study
Convince & Convert
JUNE 20, 2012
Before co-founding PageLever, Jeff Widman helped large brands like YouTube, Microsoft, and the Phoenix Suns rock their Facebook pages. Multiple Photo Posts Increased Clicks 1290% – Facebook Case Study is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting. Increasing Facebook Photo Clicks by 1290%.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
The recent proliferation of social media networks has increased awareness of online privacy issues. Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. Microsoft claims that the computers with Windows XP are four times more likely to be infected with malware than computers with Windows 7. Social Networks.
Q & A: How to Solve Every Blogging Problem You’ll Ever Have
AUGUST 28, 2012
With all the social networks available, guest posting and shiny new things that pop up everyday, it would be good to sift through these and just focus on those that do work. Their social media people had their work cut out for them as the negativity flowed in for weeks and weeks. Are there updates about results for people who may have tried it? – Jayme. – David.
Moving Forward From My "Mormon Moment"
Stay N' Alive
NOVEMBER 9, 2012
As some of you may be aware, I have spent the last, almost 3 years, helping to grow Social Media in what some have perceived as very much a pioneering role for The Church of Jesus Christ of Latter-day Saints. It is with sadness and a sense of completion and accomplishment that I now move on from that role, to now serve as Director of Social Media for Deseret Digital Media.
Revealed: Behind the Scenes of My Premium Product Launch
MARCH 21, 2012
Companies that have made billions of dollars by selling software like Microsoft and Adobe are unable to stop their creations freely leaking out to a wider audience, so we didn’t expect it to take too long for the “Blackhatters” to get involved in a plugin with far fewer millions having been spent on security. Social MediaBut from you, the users. Good luck!
Facebook’s IPO: 5 Must-Reads
MAY 21, 2012
But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. Facebook IPO Spawns New Wave Social-Media Angel Investors. ’s initial public offering is poised to create some 850 new millionaires, spawning a new class of angel investors looking to help other startups build on the popularity of the biggest social network. Bright.