This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. The 10-year Microsoft veteran is also a graduate of Harvard Business School. sacevero. MORE >>

Every time you present — whether it’s to a dozen people, or a thousand — social media gives you the opportunity to better engage your in-person audience and effectively reach people around the world [beyond just your “live” audience] who are interested in your topic. At the risk of hyperbole, it is impossible to overstate the importance of social media in magnifying both the reach and the impact of your content, regardless of whether it is a formal presentation or your regular blog post (like this one!). Share the details of the event on all of your social networks. MORE >>

Microsoft Outlook has been around for a while, and has become the standard for many people to communicate with customers, friends and family. Make your Microsoft Outlook safer and slicker was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Guest Posts Tips email productivity Microsoft Outlook microsoft outlook tipsFor some, it acts as a mini-CRM tool, tracking conversations with customers. For others, it stores their primary calendar and keeps them organized. Whatever you use it for, chances are good that [.] MORE >>

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Nothing replaces real social media engagement of course, but used carefully and in conjunction with real-time monitoring, automation tools like this do have their place. Storefront Social. Inefegy Social Radar. Buffer. MORE >>

Sign in with Facebook or Facebook Mashable Social Media All Social Media How-To Facebook Twitter YouTube Google+ Featured in Social Media Tech All Tech Apps & Software Dev & Design Gadgets Mobile Featured in Tech Business All Business Advertising Marketing Media Small Business Startups Featured in Business Entertainment All Entertainment Film Gaming Music TV Featured in Entertainment US & World All US & World Politics Social Good U.S. Essential Spreadsheets for Social Media Analytics. February 9, 2012 by Ann Smarty. MORE >>