The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. Stacey Acevero.
Microsoft’s new logo
AUGUST 25, 2012
For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo. According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. Microsoft got its font design wrong in two ways. Microsoft’s New Logo. Microsoft reveals simpler new logo.
The Microsoft Surface's Beauty is Only "Surface Deep"
Stay N' Alive
NOVEMBER 2, 2012
As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. In fact, I was so excited that despite Press not getting complimentary Surface tablets (or even trial ones) at Microsoft's recent Windows Build conference, I went out and bought my own. Microsoft Office tends to lag.
Top 5 Social Media Fails of 2012
DECEMBER 17, 2012
Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands. The London Olympic 2012 were an exciting time for fans all over the world. Microsoft gets Political. The Microsoft account had replied to a tweet from a former US labor secretary with this, “@RBReich your granddaughter’s level of discourse and policy > those of Ann Coulter.”
Microsoft Launches So.Cl Social Media Network
DECEMBER 6, 2012
So.Cl (pronounced “social”) is a social sharing network currently in beta that was launched December 4, 2012 as an experiment by Microsoft FUSE Labs to provide a social media platform for students to share content with others. You can either sign up with your Facebook ID, or a present Microsoft Windows ID. What would be even better is to have a web 2.0
Pinterest Sweepstakes Microsoft Mouse Design: Case Study With BJ O'Hare
Diva Marketing Blog
APRIL 23, 2012
BJ O'Hare , social media lead for Microsoft Hardware Team, graciously agreed to tell us the back-story in a Diva Marketing Mini Case Interview. About BJ O'Hare - BJ O’Hare is the Social Media Lead for the Microsoft Hardware Team. BJ O’Hare/Microsoft : Pinterest is a great way to virtually express yourself and be creative. Microsoft Hardware Blog. examples. Windows.
Coca-Cola Is #1 Brand In Social Media Impressions
The Realtime Report
SEPTEMBER 10, 2012
Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. The top 10 consumer brands by social media impressions, based on uberVU’s Leading Social Brand Report in July 2012: Coca-Cola – 1,479,716,000. Microsoft – 284,681,000. Coca-Cola accounted for nearly 14% of the 10.6 The U.S.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. Microsoft was much further back, in 37th place. The top social video brands of the year (in order of rank): Red Bull. Google.
Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]
JUNE 11, 2012
Guess what…according to the Microsoft guidelines on passwords , you just created a strong password. Are your passwords strong? Better yet…are they weak? Do you know the difference? know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them.
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
If you search inside of Facebook it automatically populates with web results powered by Microsoft’s Bing. I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. It just seemed easier. People want to share.
Does Google Deserve More Credit?
OCTOBER 30, 2012
If you ask me, though, Google deserves much more credit for everything it does online, especially compared to its competitors like Facebook, Twitter, Microsoft and Apple (umm, maps?). Reality android Apple facebook facial recognition glasses project google Microsoft penguin privacy twitterSometimes I think Google deserves more credit. It’s not an isolated incident. Google+.
The End Of The Smartphone
DECEMBER 11, 2012
Beyond patent debates and legacy OEM manufacturers struggling to keep up, Apple and Android have set a furious pace as brands like Amazon , RIM , Microsoft and others continue to evolve from a personal computer business into a smartphone/tablet offering. Do you think they're going to let Samsung , Nokia or even Microsoft leap ahead? microsoft. What will be the timeframe for smartphone and tablet devices to decimate desktop and laptop computers? By all accounts, it is already happening. The question is this: how long will this last? Sounds creepy? Most new technology does.
21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
SEPTEMBER 19, 2012
Find the answers to these questions and many others here in more than 20 of the best Facebook guides, tactics, observations, tools, stats and rants of 2012 thus far. fantastic infographic illustrating the history of Facebook feature changes from 2006 through the beginning of 2012. Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. So what are the best tactics for marketing and advertising on Facebook? How can marketers best utilize social plugins for the platform? Facebook Apps and Tools.
Does a Social Score Make a CMO?
DECEMBER 10, 2012
Influence CMOs forbes Fortune 100 influence infographic marketing Microsoft social scoreA recent infographic published on a Forbes blog ranks the top 20 Fortune 100 CMOs based on social scoring. The graphic poses an interesting question: Should CMOs be judged by their individual social media prowess? More on this tomorrow. Clearly influencers have become an important part of marketing.
The Year Of More
JANUARY 3, 2012
While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". Businesses who have struggled with the technology revolution (and don't kid yourself, there are many businesses that are still playing catch up) will continue to struggle, but it's becoming less about physical infrastructure and much more about a philosophical perspective on what businesses need to look like in 2012 and the year of more. microsoft. More social. More global. More local.
Major Social Media Acquisitions: 3 Must-Reads
JULY 16, 2012
Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape. By Colleen Taylor and Ingrid Lunden The Yammer deal also puts Microsoft further into the game of developing social media services specifically for enterprises, an area where companies like Oracle, Salesforce and IBM have been actively playing, too. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave.
comScore December 2012 Search Engine Rankings
JANUARY 15, 2013
explicit core search market in December 2012 with 66.7 percent market share, followed by Microsoft with 16.3 Every month about this time comScore releases the search engine rankings data, and I try to remember report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. comScore, Inc. percent (up 0.1
Engaging the Right Audience on LinkedIn
APRIL 12, 2012
The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft. (Cross posted on the Fleishman-Hillard DNA blog ). LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Engagement to the Next Level. Imitation is Flattery.
February 2012 Search Engine Rankings
MARCH 12, 2012
percentage points), followed by Microsoft Sites with 15.3 Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. comScore, Inc. with 1.5
Introducing the New Social Kid in Town: So.cl
MAY 22, 2012
Tweet Microsoft just launched their social media rival to the established social media platforms Facebook, Google+, Twitter and Pinterest. However, there are some major differences: Users cannot upload their own images but on the other hand share web content found by searching on Bing, Microsoft’s own search engine. Social Media Social Network Bing Microsoft so.cl Infographic].
Klout’s Effect On The Classroom, Your Career & More
OCTOBER 9, 2012
By Drew Olanoff Let’s put it out there right now: I am personally not a fan of Klout, which ranks people based on their Internet interactions and engagement on services like Twitter, Facebook, and Google+. Q&A With CEO of Klout, Microsoft’s Latest Big Investment. It comes as part of a deal that now plugs Klout into Microsoft’s search engine, Bing, as part of its social search algorithm.
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Gmail Backup ) to harder but free (forward to an email client such as Microsoft Outlook) to other slightly more involved but still free alternatives. Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. How can you quickly find out how far a link has spread on Twitter? Surf the web securely and anonymously when using pubic WiFi? PingTags. Prezi.
Web Lead Tracking Explained: How to Get High Quality Leads with the Internet
Techipedia: Tamar Weinberg
APRIL 24, 2012
In the same way, a unique phone number can be tied to Microsoft adCenter ads, an email campaign, a specific email blast, a social media landing page, or even a print ad. This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.” How can you tell where to direct your marketing efforts if you don’t know where your leads are coming from?
Implement a Social Media Policy: Make Your Employees Brand Ambassadors
JULY 12, 2012
Add best practice examples, and get inspired by companies like Cisco , IBM , Intel , or Microsoft. Tweet Written by Marina Guz who works as Junior Consultant at Mindjumpers. Every day, you are faced with multiple considerations concerning your organization’s social media strategy. What is a social media policy? How does a social media policy benefit your company?
Social Reach: Size Does Matter
JANUARY 13, 2012
Almost 3 years ago a bomb dropped on me when Microsoft laid me off. I did not see it coming, nor should I have as they never had laid anyone in history of the company. I was ill prepared to enter the job market with thousands of other unfortunate souls. I had failed to focus substantial efforts on my own social credentials. I was fortunate however to have a decent enough severance package to buy me the time to focus on myself. In the past 2 1/2 years I have scored 3 different interviews, 2 at Microsoft, and 1 for my current gig. All of this is is very true. Maybe, maybe not.
Just Another Screen
SEPTEMBER 29, 2012
This is a story about devices: NPD figures that 10 percent of homes now have at least one Internet-enabled TV (though I bet that only a minority of them are actually plugged into the Web), and we're seeing a steady increase in the use of Web-video peripherals, like Blu-ray players, Apple TV s and Microsoft Xbox 360 s." microsoft. Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World. In it, I make the argument that the only screen that matters is the screen that is in front of you. Quickly.
Asked For Your Social Profile Passwords In An Interview? Look The Other Way.
MARCH 23, 2012
Asking for your Facebook login is probably a pretty clear sign of a company that is not going to be pleasant to work for anyway. I’ve interviewed hundreds of folks over my career all the way from tiny start-ups to Microsoft, and never once considered asking for that sort of thing. In my opinion, it’s a cop out for having to do real work to determine if a candidate is a good fit. Their are interesting opinions on both sides of the issue, but my take is quite simply, look the other way. And let’s be honest; do you really WANT to work for a company that would ask this?
Apple Should Not Buy Twitter
MARCH 26, 2012
Apple’s biggest competitors over the next decade are not HP or Dell or even Microsoft — they are more likely to be Google and Facebook. I don’t agree. I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? ” It likely comes as no surprise to you that I’m shocked Twitter is still around. Yes, they were just valued at $9 billion. You know. Just because.
Social Curation Will Not Cure Your C.P.A.
SEPTEMBER 13, 2012
Linda Stone, a leader in the digital revolution (headed up the social computing group at Microsoft in the early 90′s) and digital bon vivant coined the term in 1998. I was sitting in Austin a few weeks ago waiting to go have drinks on Dirty Sixth Street. I’d been thinking about C.P.A. What do you think? Social curation will not cure your C.P.A. C.P.A. Yeah, I know. Me too.
Selling Developers Was Easy. Windows 8's Big Challenge Will be Selling Press
Stay N' Alive
OCTOBER 30, 2012
noticed some very interesting things this time though, at my very first Microsoft conference. The Press just aren't converted yet, and despite Microsoft's new focus on marketing as Steve Ballmer committed to today, they have some work to do. It would seem Microsoft would benefit from focusing more on ensuring every member of the press is engrossed in Windows. Myself included.
5 Tips for Great Content Curation
APRIL 29, 2012
April 27, 2012 by Steve Rosenbaum. April 28, 2012 00:43:39. April 28, 2012 01:09:27. April 28, 2012 03:04:46. April 28, 2012 06:24:40. April 28, 2012 08:46:51. April 28, 2012 09:51:40. April 28, 2012 10:34:31. April 28, 2012 10:34:45. April 28, 2012 10:48:26. April 28, 2012 10:56:16. April 28, 2012 11:09:26. Share.
Solving The Mystery Of My Highest Blog Traffic Day Yet
MARCH 29, 2012
Back in May of 2009 before I took my blogging seriously, I was laid off of Microsoft. As a method of therapy that night, I wrote a long blog post about what I had experienced, published and went to bed thinking nothing of it. However the next morning, I woke up to find that my post was picked up by Mary Jo Foley, a prominent Microsoft blogger on ZDNet, and my traffic spiked big time. Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. About 1,800 page views for a blog that rarely got 20. Until yesterday. Currently 219.
Where The Boys (And Girls) Are
FEBRUARY 23, 2012
According to Business Insider and their chart of the day today, Microsoft's Windows Compared To iOS And Android , the number one operating system (by a massive landslide) is still Microsoft Windows. microsoft. In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may have blogged about earlier on in your process. Does this remove credibility from the Blogger? Hardly. Mobile is small. ios: 4.91%.
A Confederacy Of Patent Dunces
AUGUST 29, 2012
With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google to follow suit (and they struggled with their own iterations of Android devices). It cost Microsoft $8.5 microsoft. Things are about to get a whole lot more stupid. There was a lot of online chatter when Google acquired Motorola for $12.5 billion. Others figured that the acquisition had much more to do with the patents that Motorola owned. Stealing is stealing. Absolutely not. billion to buy Skype. What did that get them in relative terms? he's suing. didn't.
Comparison of 100 Top Companies on Social Business and Corporate Culture
Convince & Convert
JANUARY 22, 2012
Last week’s release of the 2012 FORTUNE list of 100 Best Companies to Work For got me thinking about whether being employee-centric inherently impacts the social business aptitude of the company. Among the top 100 companies in the Social Business Index, 11 are also Best Companies to Work For in 2012. Another interesting finding in my comparison is that among the 40 companies appearing on both lists, only five (Starbuck’s, Microsoft, Mattel, Hasbro, and Cisco) were ranked higher on the Social Business Index than on the Best Companies to Work For list.
How One Social Superfan Made The xx Album Release Go Viral
The Realtime Report
SEPTEMBER 13, 2012
The visualization – created by Microsoft – prompts “a burst of lines as the album is distributed across the globe, cascading from its origin to the opposite ends of oceans, where it then radiates to another point on the map.” English indie pop band The xx released their debut album ‘xx’ back in August 2009. ” ( The Guardian ). .
Seven Ways to Present a 360 Degree View of Your Brand
MAY 17, 2012
Do you have an audio logo like Microsoft Windows ? Today’s guest post is written by Heidi Cohen. . Today’s multi-platform, device-indifferent, connected world requires 360 degree branding. By increasing the value of the products, companies, and people they represent, brands are an essential element of PR. Visual signs. How are your people dressed? Are they in suits or casual clothes?