Mindjumpers
JANUARY 11, 2012
Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. The It compares the state of social media in 2011 and expectations from 2012, based on this survey. Monitoring.
Unmetric
OCTOBER 25, 2019
Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. In 2011, we set out to elevate the way marketers create and analyze their social media strategies.
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Sprout Social
SEPTEMBER 21, 2020
Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. But you could also make use of tools like surveys and social listening.
Unmetric
NOVEMBER 12, 2019
Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. There is some truth to that. But it’s also a myopic view.
Webbiquity SMM
JANUARY 19, 2016
Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 80% of marketers use these as primary success metric; 56% base social success on website traffic. Top executives: social media marketing is for thee, but not for me.
Buffer Social
DECEMBER 5, 2023
In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. We also loop in our social media manager, Mitra Mehvar, for social content. Here are some of the top metrics so far. We’ve received 606 pitches to our submission form in 6 months.
Sprout Social
NOVEMBER 15, 2016
The purpose of a social media strategy is to guide your actions, but it’ll also be a measure by which you determine whether you’re succeeding or failing. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers.
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