The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Twitter doubles down on TV in Europe – last week Twitter purchased two TV analytics companies, France’s Mesagraph and the U.K.’s

News 176

News Types Nielsen Social Media 176

Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. Here’s why: Right now, a great way to win search is to have your video rank high on YouTube. That’s because less than 10% of all videos put up on YouTube are optimized.

Video 191

Video Content Tips Marketing 191

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. May 24, 2012, Columbus, Ohio. Who knew Columbus would be such a hot spot this year for great business and marketing advice?

Conference 131

Conference Eventful Small Business Hubspot 131

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The 3 Most Amazing Podcast Episodes.

B2B 62

B2B Marketing Training Skills 62

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? billion views of music videos.

Content 194

Content Film Marketing How To 194

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. YouTube has a series of short films about the collection. million followers on Twitter, nearly 38,000 subscribers on YouTube (and over 14.6

Campaign 189

Campaign Platform Social Media Microblogging 189

Ignite Social Media

JANUARY 6, 2020

Twitter – 2010. Twitter’s logo Larry the Bird undergoes a makeover , becoming a sleek silhouette very similar to what Twitter uses today. However, the name Larry has since been laid to rest in favor of simply referring to the logo as “the Twitter Bird”. Twitter launches. YouTube – 2010.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Proactive Report

NOVEMBER 12, 2011

The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, give the competitive edge and improve that pesky bottom line.

Trends 103

Trends Social Media Social Graph Analysis 103

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. The only platform that has Facebook beat with this demographic is YouTube, with 74%. In the U.S.,

Social Media 111

Social Media Facebook Marketing HootSuite 111

Convince & Convert

JANUARY 11, 2018

Facebook bought Instagram in 2012 (over five years ago?!). What happens when Facebook overtakes YouTube once and for all? YouTube, a platform I’ve always struggled to call a “social media,” had a rocky 2017. For one, YouTube is a sibling of Google and therefore, undoubtedly, a powerful ad platform.

Social Media 154

Social Media Consultant YouTube Instagram 154

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 105

Meme Marketing Hashtag Campaign 105

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. for Generation X).

Social Media 130

Social Media Brands Reddit Platform 130

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? billion of advertising in 2012 (can you believe it?). Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? Google is not alone.

Marketing 109

Marketing Adwords Advertising Publishing 109

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Put their product commercials and training videos on YouTube. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels. Start a Facebook page just so “we can have a Facebook page.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Mindjumpers

JULY 23, 2012

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. In this blog post I put focus the findings related to Twitter and Facebook. Twitter dominates the picture. Twitter accounts. Facebook placed third in the survey.

Study 256

Study Social Media Survey YouTube 256

Twist Image

MARCH 8, 2012

If you have not seen the Kony 2012 video, you may be living under a rock. Because they're using both YouTube and Vimeo , they make it extremely easy for people to watch, share and discuss it. Twitter spam. Part of the campaign is to Twitter spam twenty celebrities and twelve policy makers (20 and 12 - very smart).

Class 111

Class Social Media Vimeo YouTube 111

The Realtime Report

AUGUST 2, 2012

” — all the more reason for participants to share their entries on Facebook and Twitter. The contest site also features “weekly favorites” – a compilation of the best user submissions from that week – so that viewers can easily vote for their favorite submission, or share it on Twitter or Facebook.

UGC 154

UGC YouTube Video Sites 154

Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. — Todd (@BlessYouMadly) December 30, 2012. It’s an interesting idea, but their YouTube video ad for it is 100% #Fail: . If it’s 50% of your target market, you’re likely making a mistake. McDstories. " [link].

Social Media 92

Social Media Hashtag YouTube Video 92

Twist Image

OCTOBER 8, 2017

It's mostly due to his YouTube rants. It takes many people aback, because Scott Galloway is not your typical YouTuber. Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. digital marketing. digital marketing agency. digital marketing blog.

Apple 40

Apple Forums YouTube Advertising 40

Convince & Convert

JULY 23, 2012

Twitter is the new sports ticker. Who needs to catch ESPN’s Sportscenter now that highlights are put on YouTube within minutes after the play? The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. He has over 3 million highly engaged Twitter followers.

Sports 133

Sports Social Media comScore Tweetdeck 133

Ari Herzog

MARCH 13, 2012

Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. What’s wonderful about Kotex online is their campaigns are not limited to YouTube, Facebook, and Twitter — but they’re also on Tumblr, Pinterest, and Google+. Women are dishing it up.

Company 152

Company Tumblr Case Study Hashtag 152

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Common examples of dark social are: Private messaging apps (e.g.

HootSuite 120

HootSuite URL Analytics Forums 120

Ari Herzog

NOVEMBER 12, 2012

@Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. Many moons ago and long before I entered their world, Flextronics needed a mix of digital and marketing services and hired branding agency Johnson Beesley. How Flextronics Met Me. Got a question?

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

AUGUST 14, 2012

Who would have thought that 140 characters on Twitter could do so much damage to the character of a brand? The Halifax-based musician wrote a song and created a YouTube viral video sensation with United Breaks Guitars in 2008 after his guitar was busted during a trip on United Airlines. I'm kind of a big deal on Twitter.

Airlines 92

Airlines Wikipedia Publishing Price 92

Rebekah Radice

MARCH 6, 2017

With the top video creation tool on the market – Animoto ! I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. If you’re ready to get started with video marketing… I’ve got the step by step instructions to creating, sharing, and using video content on social media.

Video 134

Video Social Media Tools How To 134

ProBlogger

JANUARY 23, 2012

That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. Create a Twitter page and link it to your site as well. Create Youtube channel with a link to your site. Tweet interesting, relevant links your main home page and sub-pages on Twitter.

SEO 44

SEO Social Media Press Release Directory 44

Twist Image

MAY 22, 2012

Marketers spent decades trying to crack the code and come up with cost-effective and timely ways to capture, slice and dice this endless depth of customer information gold. Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. canadian marketing association.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Buffer Social

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 80

Newsletter Film News Influencer 80

Mindjumpers

MARCH 5, 2014

Enter Twitter and Facebook whose popularity started to increase around this time. Japan’s answer to Youtube is Nico-Nico. Since 2012 LINE has become the most popular communication tool and network, and is believed to be Skype’s biggest competitor. Privacy and anonymity was ensured, as the network allowed online pseudonyms.

Social Media 200

Social Media Mobile MySpace Trends 200

Later

MAY 6, 2020

While YouTube was earliest to monetize creators, Facebook, Instagram, and TikTok are all testing their own ways for creators to earn money. With so many competing platforms vying for people’s attention (YouTube, TikTok, and Instagram to name a few), persuading creators to use your platform can be tricky.

Instagram 64

Instagram YouTube Compete Platform 64

Twist Image

NOVEMBER 23, 2017

I hadn't heard about this until recently, but apparently it's been around since 2012. Take This Hammer - YouTube. Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. digital marketing. digital marketing agency. digital marketing blog.

Retail 61

Retail Small Business YouTube Analytics 61