Small Business Mavericks

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Is Lead Generation More Important Than Revenues?

Small Business Mavericks

A survey of U.S. marketers reveals that the No. 1 reason cited for a content marketing strategy is lead generation. In fact, 44% of respondents in 2013 cited lead generation as most important as opposed to 16% in 2012. Last year, 28% of companies said they had a content marketing strategy. You tell me.

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