Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. A study done on Gen Z and Millennials shows that neither generation are huge fans of online grocery shopping. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days.

Trends 67

Trends Retail Marketing Survey 67

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

ROI 140

ROI Social Media Research Survey 140

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. According to a report by Useful Social Media, 12% of the companies surveyed claimed that social media was under the direct control of the CEO. The rise of Social Intelligence. Content creation and curation.

Analytics 92

Analytics Trends Social Media ROI 92

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

JULY 23, 2012

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Facebook placed third in the survey.

Study 256

Study Social Media Survey YouTube 256

Adam Sherk

MARCH 19, 2013

years old: The median ages remained the same in 2012 vs. 2011. Speaking of demographics, I didn’t realize AARP magazines had the largest circulation: Their figures are up a little in 2012 too, while several others have dropped. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter.

News 128

News Mobile Survey Study 128

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. If any of these studies inspired you with more ideas to experiment with, I’d love to hear from you! Surveying 1,520 U.S.

Study 40

Study Social Media Marketing Research 40

Buffer Social

APRIL 16, 2019

Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. Take a deep breath.

Products 93

Products Exercises Marketing Chemicals 93

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. However, the networks are changed to better fit the Chinese user and market in several ways.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z?

HootSuite 120

HootSuite URL Analytics Forums 120

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. MoviePro is currently priced at $4.99.

Video 100

Video Content Marketing Applications 100

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Ari Herzog

MAY 13, 2010

Dear Ari, We are regular readers of your blog and love your thoughts on marketing and branding. That’s why we wanted to inform you about a new study that will be released in the next days. The study covers 64 brands and is based on surveying more than 1,000 consumers in the US during the first quarter of 2010. AUSTIN, TX.,

Examples 122

Examples Press Release Marketing Study 122

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

Facebook 157

Facebook Study Apple Consultant 157

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Twist Image

JANUARY 9, 2013

It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. According to a MediaPost news item published today titled, Study: Consumers Don't Fully Understand Social Media, Search , consumers may not be as great at this stuff as you might think. You may have heard this line before.

Tumblr 106

Tumblr Sample Samples Mobile 106

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. marketing channel. eventually.

Social Media 81

Social Media ROI Survey Metrics 81

Convince & Convert

JUNE 12, 2012

There are so many options for marketers, it is a bit like flying the space shuttle for many of us. For many Facebook marketers we are having to learn how to create good Facebook ads by creating a few bad Facebook ads first. It includes 22 live sessions, 10 case studies, 7 bonus sessions and all the content is online.

Facebook 159

Facebook Real Estate Advertising Case Study 159

Proactive Report

AUGUST 31, 2012

A recent study by the Chartered institute of Management in the UK polled 1500 businesses worldwide about the use and attitude towards social media. In the coming year, businesses will need to address the widespread skills gap that this survey has uncovered,” said Thomas Brown, head of insights at The Chartered Institute of Marketing.

Skills 68

Skills Social Media Training Conference 68

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

OCTOBER 13, 2014

If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. I have received my share of spam and marketing emails, but you know what? Gmail has over 425 million monthly users as of 2012 (last update by Google).

How To 55

How To Case Study Survey System 55

Convince & Convert

FEBRUARY 17, 2015

Humanity-infused customer experience is what Bellhops is all about, and my recent experience with them was so remarkable, I wrote a case study about it. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving. Humanization After the Sale.

Case Study 60

Case Study Nielsen Study Process 60

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. use Twitter as of February 2012, and 8% are daily users. Takeaways for marketers.

Study 264

Study Twitter Mobile Survey 264

Socialmedia.biz

JULY 14, 2016

According to Econsultancy’s State of Search Marketing Report 2013, 74% of companies and 82% of agencies surveyed said that social media is integrated into their SEO strategy. Moz conducted a study in the same year and found that pages with activity from Google+, Facebook, Twitter, and general comments tend to rank higher.

Social Media 60

Social Media NoFollow SEO Engineering 60

Proactive Report

JANUARY 5, 2015

They need to read fewer reviews before they feel able to form an opinion about a business and decide whether or not it’s trustworthy, according to another study from BrightLocal. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). The Reputation Feedback Loop.

Reputation 40

Reputation Airlines Review System 40

Mindjumpers

DECEMBER 19, 2012

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. A survey among 1,819 U.S. 43 % of survey participants have asked their Facebook friends for advice before buying a product.

Report 242

Report Retail Survey Social Graph 242

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A majority of Gen Z supports a more inclusive society. That’s two days.

Statistics 102

Statistics Marketing HootSuite Study 102

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Content Marketing Institute: 2013 Must-Know Trends and Benchmarks. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Myrland Marketing

APRIL 18, 2013

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy.

Survey 78

Survey Engagement Wikipedia LinkedIn 78

ProBlogger

JANUARY 16, 2012

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. So go find your target market and start talking to them. People look at different case studies and maybe they’ll look at what Charlie Sheen or Kim Kardashian has done and they’ll think that’s what they need to do for their business.

Social Media 46

Social Media Small Business Twitter Blogger 46

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190