Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. ”

Study 176

Study Research Organization Communities 176

Idaconcpts

OCTOBER 7, 2012

In July 2012, Google Insights indicated that every second 3.5 people looked up SEO on Google. million Internet users are interested in SEO every month. The interest in SEO is ever-growing. This provides an interesting insight to online marketers on what regions will require more time and budget. This means that 9.1

SEO 146

SEO Directory Sites Meeting 146

Josh S Peters

JANUARY 15, 2013

Search Engine Optimization (SEO) has been around as long as search engines. While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and quality of the content on the site and how it gets shared off the site. As you can see every layer of the SEO pyramid plays into your social.

SEO 166

SEO Engineering Film Sites 166

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Search Engines / SEO.

Mashup 113

Mashup Resources SEO RSS 113

Firebelly

DECEMBER 26, 2012

So you shot a video of your latest product offering and you want to get some SEO/content marketing juice out of it. ”) That’s French rookie Jean Alesi at Indy 500 2012 Media Day. Try putting up a transcription of the audio in with the actual media file.

Video 191

Video Content Tips Marketing 191

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Small Business Mavericks

OCTOBER 29, 2011

SEO stands for search engine optimization. It’s not the only online marketing strategy available, but it’s still effective. Consider that most of your competition don’t practice sound SEO strategies in their content marketing efforts. So what makes for sound SEO practices? But the work is tedious.

SEO 93

SEO Engineering Strategy Process 93

Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

The Realtime Report

AUGUST 27, 2019

Most Popular Digital Marketing Jobs. Data Analyst is currently the most popular – most searched for – job in digital marketing. The Results: Rebootonline.com found Data Analyst is currently the most popular – most searched for – job in digital marketing, with 9,540 individual online searches per month. Influencer Marketing.

Marketing 79

Marketing CPC Trends SEO 79

Small Business Mavericks

MARCH 6, 2012

If your business has an online presence then you are now in a very competitive market. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.

Cost 173

Cost Strategy Forums Compete 173

Writtent Blog

AUGUST 8, 2014

Is quality content the backbone of your SEO strategy? If you are a serious small business or online marketer, it certainly should be. SEO Strategy: What Is High-Quality Content? It incorporates valuable keywords naturally based on SEO best practices. Image source. Shabby content doesnt engage readers. Image source.

SEO 109

SEO Strategy Content Engineering 109

Firebelly

DECEMBER 28, 2011

Here are the top 11 social media marketing posts on the Firebelly blog in 2011 based on number of views. How Google’s Newest Announcements Will Affect SEO. We look forward to more of the same in 2012! Facebook For Business Tip #1: Pages not Profiles. Social Search: Tempur-Pedic “Ask Me” Commercial. Gettin’ Unique With QR Codes.

Social Media 190

Social Media Marketing WordPress SEO 190

Adam Sherk

DECEMBER 8, 2010

The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. In this year’s survey 51% of the respondents indicated that they would focus more on SEO in 2011, down from 57% in 2011. So if anything more attention needs to be paid to SEO.

Vocus 136

Vocus SEO Organization Social Media 136

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Absolute PA

JANUARY 4, 2013

I’ve gotta say, it’s been an AMAZing 2012 with loads of incredible experiences. I created and launched my first online training programme, Twitter Brilliance, running the live training twice in 2012. (If The only stipulation is that they were all written in 2012. How To Market on Twitter The Genuine Way – A Beginner’s Guide.

Training 60

Training Project Twitter SEO 60

Convince & Convert

JANUARY 17, 2012

Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy”. And with powerful tools like social media and blogging, there has never been a better platform for what I call “ Transparent Marketing ”.

Marketing 139

Marketing Price Cost Questions 139

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

YouTube 120

YouTube Notification Video Trends 120

Adam Sherk

DECEMBER 21, 2011

Editorial SEO Tactics for the Newsroom. Also a special mention for a post from 2010 that continues to bring in considerably more pageviews than anything else: The Most Overused Buzzwords and Marketing Speak in Press Releases. Enjoy the holidays and hope you have a great 2012. Is LinkedIn the New Old Boys Network?

SEO 119

SEO Publishing Press Release Social Media 119

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. Despite this negative online experience where I was unable to find a statistic, I learned something new about content marketing: the value of well-cited data online. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog).

SEO 188

SEO B2B Social Bookmarking Organization 188

Bill Hartzer

JANUARY 7, 2014

If we study how SEO has evolved in New Zealand, we can learn a lot about how the field of search engine optimization has changed in the last few years. SEO companies were forced to become quite a bit more educated and sophisticated in their approach to ranking websites. SEO tactics vary a great deal from one company to another.

SEO 72

SEO Domain Name Directory Engineering 72

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Writtent Blog

DECEMBER 12, 2013

Nothing ever remains the same way for long in the world of SEO. While most of these tweaks go unnoticed, we’ve recently weathered an abundance of rewrites and changes that could affect how your company approaches your content marketing strategy. One of the most fascinating and little-known areas of SEO news is Google penalties.

SEO 87

SEO News Real Estate Engineering 87

Bill Hartzer

OCTOBER 30, 2012

November 12, 2012, Chicago Illinois. You will then learn the proper way to promote that content to receive the maximum SEO benefits. Anyone who is responsible for your website’s content strategy or who works or manages search engine marketing at your agency or organization should attend this session. 1:00-5:00pm.

Training 126

Training Research SEO Strategy 126

ProBlogger

JANUARY 23, 2012

That is why, as SEO marketers, we need to take a different approach to ranking on Google and driving free organic traffic to our sites. If you have done any kind of SEO, you know what the key principles of ranking on Google are. If you have done any kind of SEO, you know what the key principles of ranking on Google are.

SEO 44

SEO Social Media Press Release Directory 44

The Social Media Incubator

DECEMBER 3, 2013

They really don’t want anyone knowing exactly what their ranking criteria are because the concern is that people will use that knowledge to gain an unfair advantage in search marketing. Many search engine marketers actually run a lot of tests to determine how Google uses its algorithms to rank web pages.

Engineering 125

Engineering SEO Guidelines ROI 125

Webbiquity SMM

MAY 22, 2018

Do a bit of research with an SEO tool like SEMRush to identify the best keywords to use in your bio. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience. In 2012 he founded a creative design agency. 5. Use Social Proof.

Social Media 156

Social Media Tips Review SEO 156

The Social Media Incubator

NOVEMBER 12, 2013

In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. Either they’re getting better at rolling out updates or the SEO community is getting worse at detecting them.

SEO 130

SEO Engineering Google Small Business 130

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Tip 2: Analyse all portals within the conversion funnel.

ROI 109

ROI Tips Marketing Software 109

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Sentiment 186

Writtent Blog

DECEMBER 6, 2013

Studies by the Content Marketing Institute have found that 61% of customers are more likely to buy from a brand who offers free content resources. Leads generated through inbound marketing cost about half as much as leads from outbound marketing methods. Content Marketing Lead Generation Marketing Tools'

Content 89

Content Marketing eBook Study 89

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 In 2011, they placed $250 million worth of ads in paid media.

Syndication 103

Syndication Marketing Advertising SEO 103

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call?

Statistics 159

Statistics ROI API Analysis 159

The Social Media Incubator

FEBRUARY 8, 2012

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Meaningful SEO Analytics (Brent Chaters & Ryan Jones).

SEO 106

SEO Conference Upcoming Analysis 106

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Don’t be afraid to track mobile marketing separately from other web campaigns; according to Google’s study, mobile-only campaigns perform 11.5%

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230