Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Improving ROI is a linear process and cannot be achieved overnight.

ROI 109

ROI Tips Marketing Software 109

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ).

Social Media 121

Social Media eBook Mobile Social Networking 121

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. May 24, 2012, Columbus, Ohio. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Convince & Convert

SEPTEMBER 25, 2012

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of.

ROI 140

ROI Social Media Research Survey 140

Sherrilynne Starkie

OCTOBER 17, 2012

The Bizrate Insights study, which contains results from more than 7,000 verified online buyers in August 2012, compared Pinterest and Facebook engagement across a variety of shopping activities and usage occasions. Content marketing delivers sales leads. The ROI of Social Media for Retail Websites. Related articles.

Retail 346

Retail Facebook Study ROI 346

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. There is certainly an increased pressure on corporate social media practitioners to deliver on investment – there’s an ever more pressing need to demonstrate ROI, along with progress against other crucial KPIs.

Analytics 92

Analytics Trends Social Media ROI 92

The Social Media Incubator

AUGUST 3, 2012

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. The numbers are captivating, but how else have the Internet and social media affected the Olympic games?

Social Media 111

Social Media News Mobile Eventful 111

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Webbiquity SMM

JANUARY 12, 2012

TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report. The inaugural report includes posts from authors such as marketing agency veteran Drew McLellan ; Marc Meyer , digital and social media strategist at DRMG; and author, speaker and SVP of Social Strategies at Social 5150 Neal Schaffer.

Social Media 140

Social Media ROI Report How To 140

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. ROI is still tough to measure. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 152

Brands Analytics Consultant Data 152

Josh S Peters

FEBRUARY 22, 2013

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? There are tons of books and resources out there you could read… Social Media ROI: 14 Formulas to Measure Social Media Benefits. Measuring social media ROI can be a daunting task, but not impossible.

Statistics 159

Statistics ROI API Analysis 159

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Example: one of my Internet marketing buddies’ content marketing campaign was built heavily around article directory submissions (think Ezine Articles ). Image source: Marketing Profs. Image source.

Trends 95

Trends Content Marketing Curation 95

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 106

Meme Marketing Hashtag Trends 106

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Loyalty Discount Data 217

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Source: The Globe and Mail 5. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

The Social Media Incubator

DECEMBER 3, 2013

They really don’t want anyone knowing exactly what their ranking criteria are because the concern is that people will use that knowledge to gain an unfair advantage in search marketing. Many search engine marketers actually run a lot of tests to determine how Google uses its algorithms to rank web pages.

Engineering 125

Engineering SEO Guidelines ROI 125

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 129

Brands Analytics Data Metrics 129

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Will you measure ROI? Get more content like this, plus the very BEST marketing education, totally free. What key measures will you use to evaluate social media strategy effectiveness?

Social Media 60

Social Media Strategy How To Marketing 60

Social Email Marketing

MARCH 8, 2012

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

Marketing 40

Marketing ROI SEO Report 40

Social Email Marketing

MARCH 8, 2012

Econsultancy’s Email Marketing Industry Census 2012 report shows email is still seen as a channel with a good return, with 70% of company respondents (thus, no agencies) saying ROI of email marketing is ‘excellent’ or ‘good’ Email marketing ranks second after SEO,

Marketing 40

Marketing ROI SEO Report 40

Twist Image

APRIL 4, 2014

Make no mistake about it, advertising is a juggernaut in the world of marketing, but it''s not everything. That''s the main gripe I have when people look at advertising agencies with digital capabilities, and try to compare them to a digital marketing agency. How does a digital marketing agency fit into this? Billion in 2014.

Advertising 92

Advertising Marketing Comparison Banking 92

Koka Sexton

DECEMBER 28, 2012

As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. The ROI of Social Media. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Direct Marketing Observations

DECEMBER 19, 2011

2) That the whole ROI thing would have sorted itself out by now. Last time I checked, brands are still using Twitter as a push style vehicle for marketing and selling product. Sure there is, don’t do it in 2012. Can you say bite your tongue? Does it work? Let’s ask them? Is there an alternative?

Social Media 228

Social Media Policies Consultant ROI 228

Webbiquity SMM

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. ” A Marketer’s Guide to Quora by HubSpot Blog. 33 Quora Q&A Resources: get actual ROI out of using it by SEOptimise. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

The Realtime Report

APRIL 16, 2014

While there’s little doubt that small businesses should have some sort of Twitter presence due to the ease of access, simplicity, and potential quick engagement with customers (both potential and existing), there’s no denying that ROI has always been a question mark for small business owners.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

Kikolani

JUNE 19, 2012

I’ve missed out on several great contests in 2012, but this one I just couldn’t pass up thanks to the amazing number of both cash prizes and non-cash prizes sponsors. Gushcloud and UBL Small Business Marketing. Gushcloud business marketing crowdsourcing platform. Search Engine Marketing Group. Ideal Marketing.

Social Networking 113

Social Networking Crowdsourcing How To Directory 113

Twist Image

DECEMBER 2, 2011

eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. The beauty and promise of the digital channels is that Marketers can measure, track and play with analytics unlike any other advertising or marketing channel that we have ever seen before. be some kind of ROI. eventually.

Social Media 81

Social Media ROI Survey Metrics 81

Twist Image

MARCH 20, 2014

The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). That there is currently no dramatic sign of advertising or marketing on this platform (making it difficult for brands to figure out an angle). Is Instagram the future of e-commerce? advertorial. connie wang.

Instagram 97

Instagram Brands iPhone Adwords 97

Kikolani

DECEMBER 23, 2011

50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas.

Mashup 119

Mashup Resources Remix Handbook 119

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. While you can say that this is a tipping point for social business, I think it is more of a wake-up call for traditional marketers who are still looking at social media as a cute niche with no future.

Conference 40

Conference ROI Small Business Metrics 40

Bare Feet Studios

JANUARY 1, 2012

This past year, I was hired by the Lānaʻi Visitors Bureau (LVB) to run a social media marketing campaign for them, based on a very original concept created in discussion with Mr. Keliʻi Brown, who is the PR director for the Maui Visitors Bureau (MVB). Plus, I have been hired to run this program again for LVB in 2012!

Travel 92

Travel Vimeo Hotels Blogger 92

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities.

Social Media 126

Social Media Reputation URL Badge 126

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Measuring Social Media ROI. The tricky thing about it is that social media ROI is different from traditional online marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40