Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. All the more reason to brush up your Facebook marketing skills. According to Pew Research Center, 71% of U.S. Most adults log on to Facebook every day.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Social Media 100

Social Media Marketing Survey Metrics 100

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. According to research, Gen Z households spend $760 on food each month , with 72% of that going to groceries and the other 28% spent on eating out. 56% of Gen Zers who were surveyed reported they had not grocery shopped online in the last 30 days.

Trends 67

Trends Retail Marketing Survey 67

Myrland Marketing

APRIL 18, 2013

The long-anticipated 2013 In-House Counsel Use of Social Media Survey conducted by Inside Counsel , Greentarget and Zeughauser Group was released today. In another blog post today, titled Summarized: The 2013 New Media Engagement Survey , I provided a quick overview of the survey. The transcription can be found below the video.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. But you could also make use of tools like surveys and social listening.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

NOVEMBER 13, 2013

In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. That’s a striking decline, and it’s even more striking when you recall that 20 percent of marketers now have a dedicated retargeting budget. The marketers rated the claim at 3.98

Statistics 146

Statistics Survey Advertising Industry 146

Convince & Convert

JUNE 4, 2014

That’s among the key takeaways of a new Chango/Digiday survey that asked 400 media buyers, agency executives and brand executives how they’re using the technology and measuring its success. Only eight percent of survey respondents were “very successful” in meeting their objectives with mobile retargeting.

Industry 148

Industry Data Survey Mobile 148

Adam Sherk

MARCH 19, 2013

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. years old: The median ages remained the same in 2012 vs. 2011. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter.

News 128

News Mobile Survey Study 128

Buffer Social

APRIL 16, 2019

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. 6 Simple Ways to Use Neuroscience to Increase Marketing Productivity. Think of today’s show as little tricks for your brain to work smarter, not harder.

Products 93

Products Exercises Marketing Chemicals 93

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred.

YouTube 124

YouTube Notification Video Trends 124

Mindjumpers

AUGUST 3, 2012

Before joining Software Advice in 2012, she worked in sales management and advertising. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. This month, I surveyed end users to find out how they draw value from going social. Centerstance Inc.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Josh S Peters

FEBRUARY 22, 2013

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! The Demographics of Social Media Users — 2012.

Statistics 159

Statistics ROI API Analysis 159

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. However, the networks are changed to better fit the Chinese user and market in several ways.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Buffer Social

DECEMBER 19, 2016

We are very grateful for all the research that has been done on social media. Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S. Key takeaways for marketers.

Study 40

Study Social Media Marketing Research 40

Twist Image

MARCH 28, 2013

There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

GPS 81

GPS Retail Apple Marketing 81

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S. Am I scalable? Is this business model sustainable?

Policies 156

Policies Skills Class Survey 156

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. shopper marketing. salesforce.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Twist Image

JANUARY 9, 2013

It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. When asked how search engines make money, nearly 29% of survey respondents believe brands pay annual dues for use, while 20% believe that users pay for premium search features. You may have heard this line before. e commerce.

Tumblr 106

Tumblr Sample Samples Mobile 106

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. From all of these different approaches, one thing is for certain — trying to place value on a Facebook Like is a slippery slope at best.

Facebook 158

Facebook Study Apple Consultant 158

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Research 40

Research Social Media Nielsen Microsoft 40

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

OCTOBER 3, 2012

Blogging and email marketing are a lot alike. Whether it’s entertaining your blog readers or marketing to your email subscribers, frequency is something that could literally make or break you. Very, if you’re a fan of market research. . This guest post is by Francis Santos of Benchmark Email. Think about your content.

Marketing 41

Marketing Loyalty Blogger Report 41

ProBlogger

OCTOBER 13, 2014

If used incorrectly, email marketing can destroy your business or it can build it into an empire. People think because of poor content, and scams, that email marketing will die. I have received my share of spam and marketing emails, but you know what? Gmail has over 425 million monthly users as of 2012 (last update by Google).

How To 55

How To Case Study Survey System 55

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

ProBlogger

JANUARY 19, 2014

Infographics are extremely useful for numerous reasons when it comes to content marketing and blogging. Poor research, over generalisation and ineffective imagery leads to a picture which does not capture the imagination of the audience. Tokyo is emerging as a new tourist area for 2013 according to the hostelbookers survey.

Travel 49

Travel Survey Compete Research 49

Mindjumpers

DECEMBER 19, 2012

Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. Customer Survey. A survey among 1,819 U.S. 43 % of survey participants have asked their Facebook friends for advice before buying a product.

Report 242

Report Retail Survey Social Graph 242

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. That’s 68,600,000 Americans. Gen Z and social media statistics.

Statistics 102

Statistics Marketing HootSuite Study 102

Convince & Convert

MAY 18, 2012

One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. Let’s talk a little bit about Facebook, shall we? This is real time podcasting, people. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Writtent Blog

JULY 9, 2013

Content marketers need to be empathetic, detail-oriented, and tech-savvy. You simply can’t lead a winning content marketing strategy if you’re playing by the old rules of SEO, or blogging to the wrong buyer persona. Trust us, you’ll be unstoppable: Research Reports. Organizing for Content Marketing.

Case Study 105

Case Study Study Research Report 105

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. Meanwhile teaching, she has held a position as marketing planner at Chendu Media Group. She has always been interested in social media marketing, in particularly in its development in China. Content marketing on micro blogs. They first appeared in late 2009.

Content 208

Content Marketing Press Release Mobile 208

Myrland Marketing

APRIL 18, 2013

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy.

Survey 78

Survey Engagement Wikipedia LinkedIn 78

Buffer Social

AUGUST 10, 2022

After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. We created Instagram surveys, emailed our partner shops, and talked to people face-to-face about their honest thoughts about our jewelry—which was not easy to hear, but so worth it.

Products 20

Products Construction Energy Buy 20