The Social Media Incubator

MAY 18, 2012

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. On our way to the beautiful shores of Lake Superior!

Conference 117

Conference Social Media Marketing Upcoming 117

Convince & Convert

AUGUST 12, 2012

” Humanization – The hand-written thank you card is going extinct like Kristen Stewart’s reputation. Smart guys Tom Martin and Matt Ridings agreed on Twitter: @ jaybaer Totally – it’s a marketing campaign masquerading as humanized communication anyhow, but offer pushed it 2 far IMO cc @ techguerilla. —

Marketing 122

Marketing Reputation Consultant Campaign 122

Proactive Report

JANUARY 9, 2012

in 2012 it is imperative that you. Understand how social content gets indexed in search results and how search affects your reputation. make sure their marketing and PR people know how to deal with an online crisis when it occurs. Social media impacts every part of your business. CASE IN POINT.

Social Graph 73

Social Graph Reputation Study News 73

Small Business Mavericks

AUGUST 20, 2011

E-mail marketing , after twenty years and counting, is still one of the most powerful and effective means of marketing a small business online. Here are 5 reasons you should be using e-mail for marketing in 2011 and 2012. Use a double opt-in process and your marketing will be ten times more effective.

Marketing 107

Marketing Small Business Reputation Cost 107

Adam Sherk

OCTOBER 14, 2015

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Google Panda and other forms of algorithmic filtering continue to impact even reputable brands with quality content. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.

SEO 100

SEO Syndication Marketing NoFollow 100

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

Data 230

Data Sysomos Sentiment Analytics 230

Proactive Report

JANUARY 9, 2012

Online PR has assumed greater importance and in 2012 it is imperative that a business. Understands how social content gets indexed in search results and how search affects your reputation. make sure their marketing and PR people know how to deal with an online crisis when it occurs. CASE IN POINT.

Social Graph 58

Social Graph Reputation News Training 58

Twist Image

NOVEMBER 21, 2012

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope. Bottom line: marketers need to prove the business impact of our work. Seems simple enough, doesn't it? So, what's left?

Marketing 105

Marketing Press Release Analytics Advertising 105

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. He started Think Traffic in 2010, and quickly built a solid reputation for building quality content. Thanks to his blog, and inbound marketing , it grew to be one of the biggest companies of its kind in the world.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Kikolani

MARCH 17, 2016

On the marketing side of things, it’s worth noting that: If you have video content on your site, you are more likely to retain visitors for longer than if you only have text. In a ReelSEO video marketing survey , 82% of respondents indicated that video positively impacted their businesses. Video editing apps for content marketing.

Video 100

Video Content Marketing Applications 100

Waxing UnLyrical

MARCH 9, 2015

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Image: Al Jazerra English via Flickr, CC 2.0. What if Our Magazines Showed Modern Slavery?

Case Study 100

Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Why: “Own your value and insist on being paid for it,” writes Margie Warrell in this post (still a great read).

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Social Media Marketing

SEPTEMBER 27, 2020

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. In 2012, the global mobile gaming industry was valued at 7.8 These days, people tend to spend more time on their phones and engage in different entertainment activities, including gaming. billion USD. billion USD.

Mobile 90

Mobile Trends Upcoming Industry 90

Small Business Mavericks

DECEMBER 12, 2013

In 2012, ICANN started the process for the introduction to new top level domains. Strategic marketing, yes. Reputation management, maybe. You should judge its personal value to your brand as well as the business value on the market. Market Research domain names ICANN search engines TLDs' Branding, yes.

Domain Name 101

Domain Name Engineering Policies Reputation 101

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Adam Sherk

OCTOBER 24, 2012

The Globetrotters are also a case in which you can actually use a phrase like “legendary team” without it being an overused buzzword or marketing speak. Meister completed his 15th consecutive season with the Globetrotters in 2012, leading the team’s overall domestic and international publicity efforts. PHOENIX, Oct.

Press Release 108

Press Release Sports Team Statistics 108

ProBlogger

APRIL 3, 2017

Here’s why Medium is the better marketing platform to promote your blog. Unlike Linkedin who appeals to college graduates and marketers or Instagram who attracts photographers and food/fashion bloggers, Medium targets readers. It’s a staggering number, considering how Medium was launched in August 2012. Medium targets readers.

Marketing 51

Marketing Flipboard Reputation Publishing 51

Mindjumpers

NOVEMBER 23, 2011

One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. My prediction is that 2012 will be the big real-time data year! Next Stop – Real Time!

Data 182

Data Nielsen Buy Loyalty 182

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Today, the platform has its own niche audience and its influencer marketing business model.

Social Media 130

Social Media Brands Reddit Platform 130

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure. Well, relax.

Social Media 126

Social Media Reputation URL Badge 126

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Funded by reputable venture capitalist firms, Wizards/Capitals/Mystics owner Ted Leonsis and other sources, SBNation has taken the concept of the blog network to another level. Social-Powered Traditional Media.

Sports 133

Sports Social Media comScore Tweetdeck 133

Kikolani

MARCH 29, 2013

6 Ways Content Producers Should Adjust to the Latest FTC Disclosure Rules – Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. Ask the Content Marketing Know-It-All – Sonia Simone answers your questions about content and online marketing. Here’s how I did it.

Mashup 122

Mashup Resources FeedBlitz RSS 122

Kikolani

MAY 5, 2016

As more and more businesses battle it out in the cyberworld to capture the hearts and minds of netizens, the importance of link building and content marketing is more pertinent than ever. However, a lot of marketers are getting confused on the complementary relation of link building and producing great content.

Content 78

Content Findability Engineering Flickr 78

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. It Can Damage Your Reputation. What is Shallow Content?

Reputation 87

Reputation Meme Case Study Engineering 87

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. reputation management.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Kikolani

AUGUST 31, 2012

4 Proven Strategies for Finding a Wider Audience for Your Content – Content is the fuel of permission-based marketing, but it’s a futile exercise if you don’t get your content into the right hands. Business / Career. Here are top 20 TED talks that can serve to improve your personal and work life. Freelancing. Don’t Give Up!

Mashup 122

Mashup Resources RSS SEO 122

Convince & Convert

AUGUST 29, 2012

“ One of the most important and challenging aspects of email marketing is to provide the highest level of relevance possible , says Chris Sietsema , Social & Digital Operations Lead at Convince & Convert. ” Why Relevancy Matters. ” Good for Fairmont, Good for Its Fans. About the Lisa Loeffler: Follow @lisamloeffler.

Hotels 124

Hotels Facebook Travel Transportation 124

Socialmedia.biz

JUNE 8, 2018

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. It focuses on individuals and crucial conversations that matter to your brand when calculating your social reputation score. Small – $49/month. Medium – $99/month.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Writtent Blog

AUGUST 8, 2014

If you are a serious small business or online marketer, it certainly should be. Businesses, marketers, and bloggers love to link out to solid, interesting information that strengthens the premise of their own materials. which rolled out in 2012, had even more devastating effects. Are you investing in content marketing?

SEO 109

SEO Strategy Content Engineering 109

ProBlogger

JUNE 28, 2012

As we’ve already seen today , affiliate marketing is a relatively trouble-free way for bloggers and other website owners to earn money. In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns. This guest post is by Charles Dearing of WhoIsHostingThis.com. Commission Junction.

Affiliate network 55

Affiliate network CPA Affiliate marketing One Spot 55

Ari Herzog

APRIL 16, 2012

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. McGraw-Hill published Mark’s second book, “ Return on Influence ,” in February 2012. If you are passive or stalk the Twitter stream, you probably won’t make many meaningful connections.

Twitter 115

Twitter Handbook Class Case Study 115

Kikolani

OCTOBER 31, 2011

I tried many forms of making money online, including advertising on my blog, AdSense sites, affiliate marketing, and maintaining a directory. Since I like variety (and diversified sources of income), I plan on combining my love of writing plus my experience in online marketing in what I offer which can be summed up in the following tagline.

Directory 167

Directory Real Estate Adsense Blogger 167

Social Media Marketing

OCTOBER 1, 2011

As an example, here's how Ford demonstrated the text-to-voice functionality in the 2012 Ford Focus : Even the recent Roast of Charlie Sheen , hosted on Comedy Central, was successful in its use of humor. The series was designed to showcase product features using humor and situations, rather than simply highlighting product features.

Flickr 167

Flickr Reputation Examples Campaign 167

Convince & Convert

AUGUST 31, 2015

When immediacy is key, and a couple of minutes’ delay can make hundreds of thousands of dollars difference, getting that killer tip before the rest of the market is crucial. Leveraging Twitter to Predict Market Movements. (highlight to tweet). And that’s precisely where social media comes in. The Hunger Games grossed $152.5

Social Media 60

Social Media Sentiment Price Diagrams 60