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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. What drives customers in your space crazy?

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China: The State of Social Media

Mindjumpers

Nielsen, IT Entrepreneur. A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. However, the networks are changed to better fit the Chinese user and market in several ways.

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How Humanity Drives Customer Experience

Convince & Convert

According to Nielsen, we trust friends and family members’ recommendations 92% of the time. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving. We trust advertising from companies 47% of the time. Humanization After the Sale.

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Social Media Research: Interview with Joel Rubinson of ARF - Part 2

Diva Marketing Blog

The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. When I learned that ARF was actively leading the charge to bring social media research into the mainstream of the marketing research industry I reached out to Joel.

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New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!

Mindjumpers

” The above lines are from the executive summary in a new report published last night/CET (5/1-2012). Jonas Klit Nielsen of agency MINDJUMPERS reiterated, “Brands don’t invest enough in strategy, and haven’t determined business goals.” The Social Marketing Roadmap [Infographic]. Strategy and Business Objectives.

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What New Data Tells Us About Blog Advertising

Convince & Convert

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. With the rise of new social media channels, influencer marketing company Mediakix evaluated who’s advertising with bloggers and how this space has grown.