Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). Methodology I ran this experiment on my personal Twitter account. Will it impact engagement?

HootSuite 78

HootSuite Metrics Engagement Feed 78

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. They are small classes with room for question and answer, so bring your Facebook and Twitter questions! and how does social media marketing compare to traditional marketing?

Training 76

Training Course Social Media Press Release 76

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. It is possible to measure how many times your message gets shared by your fans and followers in Facebook and Twitter and it gives you a good measure of the success of your social content. Follow me on Twitter.

Analytics 92

Analytics Trends Social Media ROI 92

Proactive Report

FEBRUARY 20, 2011

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. eMarketer expects the number of marketers using the channel will continue to rise through 2012.

Metrics 75

Metrics Conversation Social Media Bazaarvoice 75

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. In 2012, it was a free lunch for any brand that had a presence. Unmetric was a pioneer back then with metrics that today have become industry standard such as average reply time and response rate to user tweets.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

JULY 24, 2012

Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. On June 26, Geoff Livingston , co-author of the recent book Marketing in the Round , joined us. Geoff Livingston (@geoffliving) June 26, 2012. measurepr — Lee Odden (@leeodden) July 10, 2012.

Nielsen 185

Nielsen Flickr Research Metrics 185

Sprout Social

JANUARY 16, 2020

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Shouldn’t brands be focusing on social media as part of a bigger marketing funnel instead?

Meme 107

Meme Marketing Hashtag Campaign 107

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). For a more up-to-date look at marketing strategy, check out the Best B2B Marketing and Sales Strategy Guides and Insights of 2011.

Vocus 155

Vocus B2B Social Media Statistics 155

Idaconcpts

MAY 21, 2012

Small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March 2012, Twitter introduced a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Overview 134

Overview Price Twitter Policies 134

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Firebelly

DECEMBER 5, 2011

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. By Mitch Joel eMarketer published a news item today titled, 2012 Trends: Social Media Metrics Take Center Stage. Here are 12 examples of spectacular job losses due to social media stupidity. Social Media And How We’re Botching The Best Part.

Social Media 161

Social Media Metrics Analytics Trends 161

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Another key performance metric for the algorithm is view duration.

YouTube 145

YouTube HootSuite Metadata Notification 145

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. 11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals.

Analysis 198

Analysis Metrics Questions Communities 198

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content. Clients of Unmetric can see posts as far back as 2012 for many brands. There is some truth to that.

Social Media 84

Social Media Analysis How To Analytics 84

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. The best social media strategic plans are tools-agnostic , and set forth objectives and metrics that supersede any particular social venue. Step 4: Select Success Metrics. Step 1: Build an Ark.

Social Media 60

Social Media Strategy How To Marketing 60

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Issues 136

Issues Survey Campaign Authentication 136

Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

FEBRUARY 8, 2016

In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Agile Marketing Mitigates Risk. We as marketers have been trained to think we can outsmart the consumer by being creative. With each piece of content we create, there is an obvious risk.

Content 60

Content Marketing Process Energy 60

Proactive Report

MAY 8, 2017

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012.

Template 56

Template Templates Social Media Strategy 56

Writtent Blog

FEBRUARY 7, 2014

2012 was the year companies began to realize the value of content marketing. That was when these seemingly disparate marketing practices began to convene. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach.

Social Media 93

Social Media Metrics SEO Yahoo 93

Kikolani

NOVEMBER 2, 2012

9 Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Track these 6 key metrics for measuring marketing effectiveness. Business / Career. Freelancing.

Mashup 117

Mashup Resources SEO RSS 117

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Twitter has also made it clear that verified accounts are important but are not going to come cheap.

Conference 40

Conference ROI Small Business Metrics 40

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Content 60

Content B2B How To Energy 60

Writtent Blog

JUNE 25, 2013

Would you read something about a 2012 political election, or best practices for using MySpace? Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. Twitter Keyword Streams. Image Credit: Luna Metrics. Twitter Lists. Probably not.

Tools 91

Tools Content Blogger Curation 91

Myrland Marketing

APRIL 18, 2013

Relative to other forms of media and communication in law firms, Social Media use is still in its infancy, so legal business and marketing strategists, law firms, lawyers and legal marketers study information like this in hopes of finding a compass by which they can direct their social, digital, and integrated marketing strategies.

Survey 74

Survey Social Media Wikipedia LinkedIn 74

Kikolani

JANUARY 20, 2012

21 Tactics to Increase Blog Traffic – This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Business / Career. Let the author introduce them to you and show you how they do it.

Mashup 120

Mashup Resources Tumblr Widget 120

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. What is Shallow Content? Originality. You Won’t Build an Audience.

Reputation 87

Reputation Meme Case Study Engineering 87

Webbiquity SMM

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

Tools 192

Tools Twitter Tips HootSuite 192