What Does Integrated Marketing Mean to the Future of the PR Professional?
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 In 2011, they placed $250 million worth of ads in paid media.
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