Akamai Marketing

DECEMBER 22, 2011

But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

DECEMBER 29, 2011

I’ll call this one “ongoing” Since several of those resolutions are ongoing and I’ll continue to keep these on my radar, I’ve developed a (shorter) list of resolutions for 2012 that I intend to focus on as well. What platforms will you use in 2012 that are you aren’t making the most of right now?

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

SEPTEMBER 20, 2012

And in the meantime, I’m honored to return to Pacific New Media to teach Blogging for Business on November 9, 2012. I look forward to more classes like last night’s, which was geared towards those who aren’t living in the “social” experience everyday.

Social Media 167

Social Media Class Groups Groups 167

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. Bloomberg Businessweek 6/14/2012. So go forth, my marketing compadres. Coincidence?

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

MARCH 2, 2012

They should be able to better respond and incorporate feedback which is the single most important element in building trust according to the 2012 Trust Barometer Study by Edelman. These business are more nimble , and may better be able to take advantage of the “main street” nature of social media.

Training 196

Training Social Media Creative Commons Case Study 196

Akamai Marketing

NOVEMBER 6, 2012

“Stop thinking like a marketer, sales person, ect. Just don’t write your blog post the same way you write marketing material. As of the 2012 Google update of Penguin, how the biggest search engine is viewing your website has changed. Fall 2012: November 8. Hubspot Benchmarking Report (October 2012).

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

NOVEMBER 26, 2012

More than ever before, marketing people are working with customer service and human relations. As a result, marketing people are starting to see, for the first time, one of the core reasons their jobs are so difficult: unhappy employees = unhappy customers. Because in social media, your company is all those things to the audience.

Social Media 170

Social Media Policies Review Hotels 170