Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Twist Image

JANUARY 11, 2012

We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. So, what is your marketing trying to do? We can debate the merits of brand building, but without sales, there's not much of a brand. Are you shocked?

Marketing 106

Marketing Apple Loyalty YouTube 106

Bill Hartzer

DECEMBER 19, 2012

An online marketing strategy should never stop evolving and improving if it is to remain cost effective and successful. To get you started, here are 3 tips for you to consider when looking to improve your online marketing activity. Tip 1: forecast alternative solutions. Tip 2: Analyse all portals within the conversion funnel.

ROI 110

ROI Tips Marketing Software 110

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

Film 258

Film Metrics Flickr Loyalty 258

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Data 217

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. the loyalty leap.

Engagement 93

Engagement Banking Loyalty Hotels 93

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Loyalty and retention? Get more content like this, plus the very BEST marketing education, totally free. What do you primarily want to use social for? Step 4: Select Success Metrics.

Social Media 60

Social Media Strategy How To Marketing 60

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". That may not happen this year, but you will see that consumers will be even more social in 2012. More social. Will this trend stop in the future?

GPS 106

GPS Microsoft Apple Loyalty 106

Mindjumpers

NOVEMBER 23, 2011

One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. My prediction is that 2012 will be the big real-time data year! Next Stop – Real Time!

Data 182

Data Nielsen Buy Loyalty 182

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Small Business Mavericks

FEBRUARY 20, 2013

I’d suggest where to put your online marketing energies might be one of them. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. Blogging was seen in light of the SEO and content marketing benefit and is not replaceable by social media. What happened? As an outgrowth of No.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. It could be handy for creating your marketing personas.). Key takeaways for marketers. Key takeaways for marketers.

Study 40

Study Social Media Marketing Research 40

Diva Marketing Blog

DECEMBER 25, 2012

Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing. And every time a cash register bell rings a marketer gets a bonus or gets to keep her job (!). oops wrong film. The plan sounds idiotic and impossible. What a funny world we live in.

Social Media 91

Social Media Film Foursquare Loyalty 91

Dave Fleet

FEBRUARY 16, 2016

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Pixlee

FEBRUARY 2, 2018

In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business. Marketing Around Telling Customers about Technology Investment. According to Kelly, it was important from the start to promote a culture where the Marketing and IT teams were collaborative and strategically aligned.

Products 67

Products Class SMS Mobile 67

Convince & Convert

AUGUST 29, 2012

As a luxury brand that places great emphasis on personalization and guest loyalty, we’re always looking for ways to understand the wants and needs of our guests better and build stronger relationships with them ,” said Johnson. It’s important to recognize the unique preferences of our guests at every guest touch point.”.

Hotels 125

Hotels Facebook Travel Transportation 125

ProBlogger

OCTOBER 3, 2012

Blogging and email marketing are a lot alike. Whether it’s entertaining your blog readers or marketing to your email subscribers, frequency is something that could literally make or break you. Very, if you’re a fan of market research. . This guest post is by Francis Santos of Benchmark Email. Finding the frequency sweet spot.

Marketing 41

Marketing Loyalty Blogger Report 41

Convince & Convert

SEPTEMBER 18, 2015

Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. Image via BigStockPhoto.com.

Strategy 60

Strategy Content Apple Compete 60

Diva Marketing Blog

FEBRUARY 29, 2012

For customers, let's do a little side step from the traditional customer loyalty programs that is more alturistic. Sort of what Macy's did in the wonderful film Miracle on 34th Street - Diva Marketing post. . MSN Business On Main/Diva Marketing Small Business Tip Contest ~ Win $100! Winner is at the pleasure of Diva Marketing.

Film 70

Film Small Business Loyalty Social Media 70

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. You Won’t Improve Loyalty. What is Shallow Content? Originality.

Reputation 87

Reputation Meme Case Study Engineering 87

Audiense

JUNE 17, 2016

The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. This will build brand loyalty, increasing the Warriors’ ability to drive revenue from them with later campaigns.

Data 60

Data Strategy Sports Campaign 60

Diva Marketing Blog

DECEMBER 25, 2011

While I bake one last batch of cookies and put the finishing touches on the cheesecake, I invite you to enjoy this "classic Diva Marketing post." Variations of this post have become a holiday tradition on Diva Marketing beginning in 2007. In the world of conversational marketing there is no room for high-pressure sales techniques.

Social Media 72

Social Media Film Foursquare Flickr 72

Jeff Esposito

FEBRUARY 20, 2013

Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. Marketing in the Round. Fierce Loyalty. The exceptions will be some books on parenting my youngin or peeping out friends books that are coming out this year. Home Buying Everything You Must Know. The Social Media Strategist. The Hunger Games.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? What content is being seen and shared.

Skills 89

Skills Analytics Press Release Metrics 89

Sprout Social

OCTOBER 8, 2018

This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. While their Twitter account is used in many ways, it’s consistently apparent is that they listen to their customers and respond, both of which reinforce brand loyalty. Brand takeaways. Crunch Gym.

Social Media 94

Social Media Brands Instagram Training 94

The Way of the Web

DECEMBER 24, 2011

2012 The Year of 3D Printing? How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? Klout and Peerindex: Social network loyalty cards. So many thanks, Happy Christmas, and if I can help you in 2012, please do let me know…

Klout 33

Klout Embedding Loyalty Vimeo 33

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. These objectives should align with your broader marketing strategy and business goals. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? What content is being seen and shared.

Skills 53

Skills Analytics Press Release Metrics 53

Proactive Report

MAY 20, 2013

A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success. Avinash Kaushik, Digital Marketing Evangelist for Google. Loyalty of your social visitors. That’s quite a statement. Does it apply to PR pros too? What content is being seen and shared.

Skills 40

Skills Analytics Press Release Metrics 40

Writtent Blog

MAY 5, 2021

Its quick and easy to get an ESA and disrupting your market with truly intelligent solutions. It is now pursuing the third stage of its integration Common Market. Taiwan President Ma Ying-jeou waves to supporters as he campaigns for re-election in 2012. On 27 October 2020, the Competition Authority issued a decision No.

Sample 40

Sample Samples Real Estate Cost 40

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices.

Apparel 236

Apparel iPad Mobile Loyalty 236

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. What about customer retention, loyalty and advocacy?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? You want loyalty?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. For example, check out the app’s Instagram account.

Social Media 59

Social Media Engagement Strategy Meme 59