Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

HootSuite 120

HootSuite URL Analytics Forums 120

Ari Herzog

NOVEMBER 21, 2011

Kirsten Wright quit her sole proprietorship and joined Social 5150 as its social marketing director. What is my experience and skill set worth on the open market? Co-authored a survey on social media in government usage and created one of the first Twitter lists of U.S. Am I scalable? Is this business model sustainable?

Policies 156

Policies Skills Class Survey 156

Waxing UnLyrical

JULY 24, 2013

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Health Care 192

Health Care Social Media Insurance Education 192

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S. It could be handy for creating your marketing personas.). Key takeaways for marketers. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. As it turns out, a lot.

Mashup 117

Mashup Resources How To Remix 117

Twist Image

APRIL 17, 2012

On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. On March 30th, 2012, Marketing Charts published a news item titled, Social Shares Drive 1 in 4 Online Shoppers to Purchase. marketing charts. word of mouth marketing. corporate blog.

Wiki 102

Wiki Hotels Social CRM Retail 102

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

ProBlogger

JANUARY 19, 2014

Infographics are extremely useful for numerous reasons when it comes to content marketing and blogging. Using information from their website they have calculated emerging cities and those which have fallen in popularity since their previous survey. Tokyo is emerging as a new tourist area for 2013 according to the hostelbookers survey.

Travel 49

Travel Survey Compete Research 49

Myrland Marketing

APRIL 18, 2013

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy.

Survey 78

Survey Engagement Wikipedia LinkedIn 78

ProBlogger

JANUARY 16, 2012

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. So go find your target market and start talking to them. This may mean surveys or just talking to them. You cannot really be effective as a marketer without doing both. Life is good as a marketer right now.”

Social Media 46

Social Media Small Business Twitter Blogger 46

Keyhole.co

JANUARY 30, 2024

Are you exhausting your marketing funds, hiring the best creative geniuses, and publishing content regularly but not seeing tangible results? No matter how creative your social media marketing is, all efforts will drown in the noise if you don’t know what your target audience looks like. billion social media users?

Social Media 59

Social Media How To Patterns Sports 59

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. How do I update my LinkedIn photo? Why does social media marketing cost so much?

Questions 141

Questions Social Media HootSuite Marketing 141

Writtent Blog

JUNE 10, 2013

Ever wonder how your fellow marketers are using Facebook, Twitter, and Pinterest to generate brand awareness? 86% of the professionals surveyed for the social media marketing report said that Facebook, Twitter, Google+ and other platforms are important to their business – a 3% increase over 2012.

Report 100

Report Social Media Marketing Survey 100

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Firebelly

FEBRUARY 5, 2012

Now I read his blog more often than any other marketing blog. He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing. Why should organizations never stop marketing?

Communities 174

Communities Marketing Microsoft Authentication 174

Waxing UnLyrical

DECEMBER 9, 2015

Mixing your automated posts with some real-time updates will not only help you stay true to your social media marketing goals, but will also open up so many more opportunities to reach out to your target audience. In 2012, the NRA sent out a tweet that read “Good morning, shooters. Be sensitive to real-world events. Happy Friday!

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Proactive Report

APRIL 12, 2012

A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. 41% said LinkedIn was their best bet. 84% ranked Facebook #1.

Press Release 74

Press Release Survey Study Statistics 74

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

ProBlogger

OCTOBER 14, 2014

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. On the other hand, your blog is also the place where you can run a marketing action, like a contest for your customers and potential clients. Running marketing actions – (contests, giveaways, announce special offers, etc).

Strategy 51

Strategy HootSuite Ensembli Survey 51

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Relevanza ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

JULY 13, 2012

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. In 2012, it doesn’t rank. In 2012, Susan G. Komen ranks 56th of 79 surveyed. Our first step there was, I would say it was a safe step, cause marketing.

Banking 113

Banking Mobile Team Social Media 113

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Kikolani

AUGUST 16, 2013

How to Rock at Content Marketing: Tips from 36 Industry Stars – Find out how to rock at content marketing from a new eBook from TopRank Online and CMI. It offers tips from 36 expert Content Marketing World 2013 speakers. Blogging / Content. Business / Career. Search Engines / SEO. Social Media / Social Networking.

Domain Name 128

Domain Name Marketing Mashup SEO 128

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. They surveyed over 1,000 B2B and B2C companies worldwide.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. Five Tips to Make Company Blogs Worth Reading by Marketing Profs. 20 Ways to Improve Your Blog by TribalCafe. 5 Tips to Becoming a Top Blog in Your Industry by Social Media Examiner. That way, you’re not spread as thin”).

Resources 195

Resources Tips Syndication SEO 195

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175