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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 94 crore (~ $15.1M) in FY 2012 to Rs.300 In the past decade , there has been a steep decline in the number of those who prefer thumbing through the newspaper with their morning tea.

comScore 199
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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Key trends for 2012: Digital Disruption gets Physical

The Way of the Web

It’s the trend and prediction season, and there’s one overarching theme which ties together the main three technology trends I believe will break into the mainstream in 2012. The key change for 2012 is that three major trends and breakthroughs will have a far bigger impact than ever before on the physical world.

Trends 46
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Create and Optimize Visual Content: a new PR skill

Proactive Report

Forbes called the rise of visual content the breakout trend of 2012. Shooting – with a camera, an iPad or a smart phone. Or quickly in iMovie on the iPad. As early as 2007 Jakob Nielsen’s eye tracking studies showed that images attract attention. Creating original images from stock images. Scripting a video.

Skills 101