The Realtime Report

AUGUST 8, 2012

These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the Center for Complexity in Business (CCB) at the University of Maryland to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. There is also a webcast scheduled for August 9, 2012.

ROI 191

ROI Mzinga Analytics Social Media 191

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Buffer Social

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Products 93

Products Exercises Marketing Chemicals 93

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. In 2012, that number increased to more than $1.2 In 2011, they placed $250 million worth of ads in paid media.

Syndication 103

Syndication Marketing Advertising SEO 103

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. What are dark social strategies?

HootSuite 120

HootSuite URL Analytics Forums 120

Proactive Report

MARCH 14, 2013

Are you still wondering just how to integrate social media into your marketing mix? A new study from Radius Global Market Research (Radius GMR) may be able to shed some light on this question – they asked consumers how they use online and social media as they consider purchases within a number of key product categories.

Pharmaceuticals 66

Pharmaceuticals Social Media Survey Travel 66

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117

Kikolani

MARCH 30, 2012

How to Optimize Your Business For Local Search and Social Marketing – If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. Here’s how! However, hitting both these targets at once is one heck of a task.

Mashup 115

Mashup Resources SEO RSS 115

Buffer Social

DECEMBER 19, 2016

Social media studies have given us great ideas to improve our social media marketing , helped us understand the psychology behind social media behaviors , and made us better marketers. Surveying 1,520 U.S. It could be handy for creating your marketing personas.). Key takeaways for marketers. 79% of U.S.

Study 40

Study Social Media Marketing Research 40

Myrland Marketing

JULY 6, 2018

Congratulations to Greentarget and Zeughauser Group for the release of The 2018 State of Digital and Marketing Content Survey, a refresh on their survey that serves to inform lawyers and legal marketers about the behaviors of in-house legal departments when it comes to their consumption of social, digital, and content marketing.

Survey 54

Survey Content Research Curation 54

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A majority of Gen Z supports a more inclusive society. That’s two days.

Statistics 102

Statistics Marketing HootSuite Study 102

Myrland Marketing

APRIL 18, 2013

Those of us who care about all forms of marketing, networking and communication for lawyers anticipate surveys that study the use of Social Media, as well as all marketing tools, when it comes to lawyers’ clients. They can help us wade through the possibilities that lie in front of us in terms of marketing strategy.

Survey 78

Survey Engagement Wikipedia LinkedIn 78

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Mindjumpers

APRIL 25, 2012

Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Gushcloud is more than a social media marketing tool. Gushcloud is more than a social media marketing tool.

Mobile 259

Mobile Social Media Marketing Applications 259

Hootsuite

FEBRUARY 24, 2021

What are the most common social media questions marketers get asked? We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Questions marketers get asked often include: So do you just scroll around Facebook all day?

Questions 141

Questions Social Media HootSuite Marketing 141

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? by MarketingProfs.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. Plans start at $99 per month.

Social Media 70

Social Media Tools HootSuite Price 70

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Thanks as always to our sponsors on Social Pros, Eric’s company Argyle Social , who we use for all of our social media stuff, and Infusionsoft , who we use for all of our email marketing shenanigans, and Jim Kukral from DigitalBookLaunch.com , who also sits it in on the Social Pros podcast from time to time. You saw the video?

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Sign up right now at a totally reduced cost for 2012 for a limited time. Marketing Automation.

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. video, streaming, Snapchat, etc.),

Advertising 60

Advertising Data Collaboration Blogger 60

Firebelly

FEBRUARY 5, 2012

Now I read his blog more often than any other marketing blog. He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing. Why should organizations never stop marketing?

Communities 174

Communities Marketing Microsoft Authentication 174

Waxing UnLyrical

DECEMBER 9, 2015

Mixing your automated posts with some real-time updates will not only help you stay true to your social media marketing goals, but will also open up so many more opportunities to reach out to your target audience. In 2012, the NRA sent out a tweet that read “Good morning, shooters. Be sensitive to real-world events. Happy Friday!

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts?

Statistics 190

Statistics Research Social Media B2B 190

Buffer Social

JANUARY 24, 2017

There are several factors about your current situation that can influence your decisions around your social media team. Some of these factors include: Budget: Your budget can influence many key hiring decisions such as how many people you can hire and what tools your team could use. We will discuss team structure further in step 5.

Team 40

Team Social Media How To Social Media Management 40

Convince & Convert

FEBRUARY 2, 2012

It’s their 12th annual trust and credibility survey. 2012 Edelman Trust Barometer: Global Deck. Interestingly, in this edition it draws a direct line from the chaos that’s all around us in government and public markets. In 2012, only 38% of the people deemed information from the CEO as extremely or very credible.

Social Media 117

Social Media Committee Team Questions 117

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. And indeed, content is king.

Mobile 111

Mobile Reputation Social Graph Skills 111

Buffer Social

OCTOBER 1, 2018

Join 20,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This exciting announcement gives businesses a brand new way to connect with their community on Facebook in 2018 and beyond.

Video 84

Video Facebook Instagram Groups 84

Writtent Blog

MAY 13, 2021

The SLAs of almost every contact centre with live chat surveyed shared this notion, with many picking slightly different, but similarly speedy, targets. For instance, if a seller is a public figure, they may prefer to keep their property listing off the market because of security concerns. appeared first on Writtent.

Company 40

Company Compete Data Policies 40

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175