Sherrilynne Starkie

JANUARY 24, 2019

Under the Influence: Hypertargeting. A client asked me for my opinion on this 2012 episode of Terry O’Reilly’s epic podcast. Online privacy issues have changed since 2012, but this episode gives a valuable foundation to help explain how we got where we are today. I’ve not tried it yet, but I’m going to!

Notification 230

Notification Privacy Issues Influencer 230

Kikolani

MAY 11, 2012

6 Tools to Find Online Influencers in Your Vertical – Want to get more exposure for your brand, business, or website? Try finding influencers in your industry using these six tools. And this week, he outdid himself by getting this amazing shot of Supermoon 2012 which was featured on Mashable ! Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Twist Image

DECEMBER 13, 2012

Likeonomics - The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action by Rohit Bhargava. Now, it's your turn: which business book in 2012 turned your head upside down? best business books 2012. Looking for a great book from one of the greatest thinkers out there? Grab this one. austin kleon.

Social Media 111

Social Media Skills Influencer Advertising 111

Net-Savvy Executive

DECEMBER 31, 2012

Why You Can't Measure Influence - January 2012. Professional-Strength Social Media Aggregators - June 2010 (#8 in 2011). Monitoring Social Media Before You Have a Budget - May 2008 (#2 in 2011).

Radian6 71

Radian6 Aggregator Patterns Analysis 71

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

Analytics 68

Analytics Influencer Apparel Airlines 68

Koka Sexton

DECEMBER 22, 2012

I about fell out of my chair when I saw that my name was added to this list. Probably because I have no balance more than anything else. ” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority.

Influencer 81

Influencer Klout Marketing eBook 81

Small Business Mavericks

MARCH 6, 2012

There are very few niches where mom and dads are not influencers in some way. Mom and dad bloggers are the hidden gem of the online world – used to effect, they can be powerful allies but take care, abused, they make even more powerful enemies, and their influence is very strong.

Cost 173

Cost Strategy Forums Compete 173

Webbiquity SMM

DECEMBER 12, 2018

Influencer Marketing Going Micro. These top–tier influencers have already become a well-recognized part of the digital marketing ecosystem. That’s why many smaller companies are turning to so-called micro-influencers. In 2012 he founded a creative design agency. Real-time Communication.

Trends 166

Trends Marketing Influencer B2B 166

Proactive Report

NOVEMBER 12, 2011

Find the influencers in each node of the graph. Social Media Intelligence is definitely a trend to watch in 2012. You start by listening and gathering information about your brand/s, your company and your competitors. Once you have the data use that old PR skill called content analysis. Map your brand’s social graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012.

Klout 204

Klout Overview Influencer Hosting 204

Laurel Papworth

MAY 31, 2012

Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Did you know you can measure the influence of a blogger or Twitter? She was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media.” Book social media course.

Course 66

Course Social Media Press Release Film 66

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. By becoming familiar with case studies, statistics, influencer monitoring and measurement, marketing professionals can maximisie their online engagement with customers.

Training 76

Training Course Social Media Press Release 76

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. Lessons learned about online grassroots movements: These groups have real influence. It’s not just noise; Canadians were able to influence government policy. This was unprecedented.

Committee 312

Committee Mashup Policies Wikipedia 312

Webbiquity SMM

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 216

Google Tips Bookmarklet SEO 216

ProBlogger

JANUARY 8, 2013

Image courtesy Lore & Guille, licensed under Creative Commons So to help you out, I’ve compiled this list of our 20 most popular articles from 2012. Now, without further ado, here are our top 20 articles from 2012! The Diamond in the Rough System for Gaining Influence. What were your top posts of 2012?

Case Study 46

Case Study WordPress Blogger Tag Cloud 46

Janet Fouts

FEBRUARY 19, 2014

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms.

LinkedIn 167

LinkedIn Embedding Influencer Publishing 167

SocMed Sean

JANUARY 20, 2022

Time Magazine named Pinterest in its “50 Best Websites” list by 2012. At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. Interest has moved swiftly in the last few years to Instagram and TikTok in terms of influencers and revenue generation.

Fashion 130

Fashion iPhone Travel Posterous 130

yMarketingMatters

APRIL 15, 2013

An impressive increase from 35% in 2011 and 44% in 2012. Currently, 31% of Americans own a tablet compared to 11% in 2011 and 22% in 2012. Time spent on mobile social media increased by a huge 387% from 2011 to 2012. The influence of mobile Internet shows no signs of slowing down. 13% are 18 to 24. are 25 to 34.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. There is a lot of training and preparation needed in order to create an engaging end result.

Brands 148

Brands Marketing Real Estate Collaboration 148

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. The Burst Media research also found that social media friends influence purchase decisions. online adults aged 18 or older in May 2012.

Buy 183

Buy Brands Facebook Survey 183

Waxing UnLyrical

SEPTEMBER 13, 2012

Here are some highlights: Klout has recently made changes to its algorithm, many of which appear to be in response to (heavy) criticism of the “influence” tool. The general consensus on whether people’s comfort levels had changed were reflected in Deanna Boss ‘ response: Another influence tool, Kred, also has made some recent changes.

Klout 183

Klout Influencer Journal Flickr 183

Convince & Convert

MAY 22, 2013

In the summer of 2012, as I sat around with my colleagues in our conference room one afternoon, we were jolted by an “aha” moment. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. It was time to hustle and really scrutinize this generation, which turned 18 in 2012. So we examined deeper….

Marketing 156

Marketing Patterns Journal Influencer 156

ProBlogger

DECEMBER 30, 2011

” I think Maria will be an influence on curators for years to come. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. In 2012, she’ll be just as busy. I’m curious to see how he leverages his brand in 2012. Kristi Hines. Colin Wright.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Convince & Convert

MAY 23, 2013

Now, Taco Bell’s custom ring bling gifted to a few “special ladies” is generating headlines for the company’s unique influencer strategy approach. The “special ladies” included Chrissy Teigen, Miss California 2012 Leah Cecil, Jessica Lu of MTV’s Awkward, and more.

Influencer 145

Influencer Instagram Social Media Strategy 145

Buzz Marketing for Technology

OCTOBER 18, 2013

Does product pricing influence the purchase decisions of your customers? According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217

Retail Discount Loyalty Data 217

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. How the YouTube algorithm influences search results. How do 2 billion users find what they want to watch?

YouTube 145

YouTube HootSuite Metadata Notification 145

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012. What do you think?

ROI 191

ROI Mzinga Analytics Social Media 191

Ignite Social Media

JULY 31, 2017

In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. Also, people’s time is split between almost eight different accounts, up from three accounts in 2012. Influencer marketing and paid is another way to gain exposure. Channel competition is fierce.

Social Media 84

Social Media Trends Community building Hosting 84

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. I still believe that social media is about relationships and engagement, but we are far enough along in this medium to understand how to drive quantifiable results that influence a company’s bottom line.

Social Networking 222

Social Networking Flickr Influencer Retail 222

The Realtime Report

SEPTEMBER 5, 2012

Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. Is it the most effective way to reach their target female demographic and influence purchasing? ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What.

Campaign 180

Campaign Apparel Social Media Posterous 180

Waxing UnLyrical

FEBRUARY 21, 2012

To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan. A few highlights: Katie’s measurement outlook for 2012: she anticipates seeing more of it, and integration particularly with business outcomes. Music to my ears!

Flickr 165

Flickr Mobile Campaign Influencer 165

Pixlee

AUGUST 10, 2020

Guess has a prominent presence on TikTok and features a lot of influencers and user-generated content. As with brand takeovers, these ads can feature influencers or promote social media contests, while creating a less branded feel by appearing naturally in the user’s feed. TikTok Marketing (paid): Brand Takeover vs. Native Ads.

Video 98

Video Marketing UGC Hashtag 98

Firebelly

OCTOBER 9, 2013

By Katy Steinmetz The president’s outreach team took to Facebook and Twitter to fight (and win) their election battle in 2012, and they’ve returned to that turf this week, asking influential supporters to promote Obamacare using the hashtag #GetCovered. Part of that marketing campaign is a social media push, designed to be cool and sexy.

Health Care 155

Health Care Social Media Insurance Hashtag 155

Jeff Esposito

SEPTEMBER 4, 2012

Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Also new for 2012 is a weekly challenge between me and some friends from all corners of the Interwebs. Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points.

Social Media 35

Social Media Lithium Team Conference 35

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. It’s estimated that Gen Z spends an average of five hours or more a day using their smartphones — leaving ample time for brands to influence this cutting-edge generation. Food & Spending.

Trends 67

Trends Retail Marketing Survey 67

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Short-form video content isn’t new. US & CAN, 13+ only.

Video 112

Video HootSuite How To UGC 112

Dave Fleet

JANUARY 18, 2012

With over 3,100 exhibitors and over 153,000 attendees in 2012, planning your schedule at CES can be overwhelming. Create meetups to connect with influencers. While you may find that throwing a fan event at CES is tougher than at other events, the top tier of tech influencers is in town. Plan your visit using social media.

Social Media 276

Social Media Foursquare Conference Eventful 276