Convince & Convert

MAY 15, 2012

Connect with her on Twitter. If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. But first— What is Twitter’s advanced search? Then, click Save Search.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). My 2012 Social Media Predictions. 2012 bets: 1. Multi-media Soars. Reading Tea Leaves.

Social Media 121

Social Media eBook Mobile Data 121

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Kikolani

APRIL 12, 2012

The primary industries of attendees are certainly not blogging or online marketing. Since I’m a freelance writer , networking with people in different industries can lead to new client opportunities. Networking with people in a new industry is a sure fire way of doing just that! Surviving contract cancellations.

Conference 113

Conference Wireless Hosting Blogger 113

Kikolani

MAY 11, 2012

Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. Try finding influencers in your industry using these six tools. Business / Career. Business / Career.

Mashup 113

Mashup Resources SEO RSS 113

Mindjumpers

FEBRUARY 6, 2013

A loss for the 49’ers, but a great win for social media – with an emphasis on Twitter. Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. in Q4. - A +506.5%

Statistics 227

Statistics Analysis Groups Groups 227

Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. The Conversation with Sarah Whipp.

B2B 62

B2B Marketing Training Skills 62

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. As I talked to my peers, I realized that there was a desperate need in the industry for something to automate the competitor tracking and benchmarking that I was doing manually. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. You can create a channel of industry news and interesting content that your customers and stakeholders would find interesting and useful.

Curation 106

Curation Trends Curata Social Media 106

Koka Sexton

DECEMBER 22, 2012

.” The criteria used to benchmark each individual’s impact within the sales space was: Social media presence – Twitter/ Facebook/ Klout score/LinkedIn authority. And not least, a commitment to continually advance selling and marketing practices. Active engagement with recognized resource sites. Jeffrey Gitomer. Jill Konrath.

Influencer 81

Influencer Klout Marketing eBook 81

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. Social Media Training June 2012.

Course 66

Course Social Media Press Release Film 66

Unmetric

APRIL 2, 2019

At Unmetric, we do something called the #UnmetricBrandStars on Twitter and Facebook. While these posts are well-received on Facebook , only a small number of people engage on Twitter. With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. — Unmetric (@unmetric) March 19, 2019.

Social Media 97

Social Media Brands Marketing Tourism 97

The Realtime Report

NOVEMBER 2, 2012

The video debuted on July 15, 2012. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? YG’s main artists also had Twitter accounts to push information to high numbers of followers. and record label Scooter Braun.

Content 194

Content Film Marketing How To 194

Convince & Convert

JANUARY 28, 2014

Robinson, International Review of Industrial Organizational Psychology New York: Wiley – it was shown that behavioral interviewing can increase by nearly 50 percent your chances of hiring the right employee. Create an online landing page filled with properly cited statistics for your industry or area of expertise. Cooper and I.T.

Statistics 132

Statistics Content Hubspot Marketing 132

Ari Herzog

JANUARY 9, 2013

June 2010 seems like an eternity ago when I took initiative and created a LinkedIn Group to share strategies and tips in social media marketing. I invited friends and colleagues in the industry to join and participate. When he's not blogging, Ari works with people and brands to improve their digital marketing. Got a question?

LinkedIn 133

LinkedIn Social Media Strategy Tips 133

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Real Estate 139

Real Estate Marketing Foursquare Groups 139

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. Back to your book.

Twitter 115

Twitter Handbook Class Case Study 115

Convince & Convert

JUNE 18, 2014

Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. The Problem Due to the constant shifting sands of marketing, DataSift’s product is constantly evolving.

Trends 154

Trends Marketing Education Training 154

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. For the most part, people don’t visit social media channels to be marketed to.

Social Media 220

Social Media Meme Advertising Strategy 220

Buffer Social

APRIL 16, 2019

This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. 6 Simple Ways to Use Neuroscience to Increase Marketing Productivity. We would all love to say hello to you on social media – especially Twitter! Enjoy the show?

Products 93

Products Exercises Marketing Chemicals 93

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

comScore 199

comScore Smart Phone SMS Advertising 199

Absolute PA

JUNE 15, 2013

There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Tell that to my client, Rebecca Perkins , who has just scored an international publishing deal for her first book through connections she made on Twitter. Here are 7 reasons why Twitter is as strong as ever… 1.

Twitter 106

Twitter Tweetdeck Social Networking Blogger 106

Ari Herzog

APRIL 16, 2012

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” If you dissect any Twitter “success story” it may appear like luck. Back to your book.

Twitter 87

Twitter Handbook Class Case Study 87

Waxing UnLyrical

NOVEMBER 27, 2012

11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Recap of #measurePR on Oct. 11, 12-1 pm ET.).

Analysis 198

Analysis Metrics Questions Communities 198

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. They are everywhere, from new blogs to some of the most respected blogs in the industry. The list of website’s and blogs using popup opt-in forms today include some of the most respected, well-known in the industry. Chris Brogan.

Case Study 168

Case Study WordPress Study FeedBurner 168

Social Media Marketing

JUNE 12, 2013

A roundup of relevant links affecting our industry. Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. Think email is dead?

Social Media 130

Social Media Metadata Flipboard Metrics 130

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Waxing UnLyrical

OCTOBER 12, 2012

However… that can be seen pretty much anywhere and in every industry. So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Including in social, and in agencies, and outside of agencies.

Social Media 252

Social Media Conference Flickr Discount 252

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Each network is different for each brand.

Social Networking 222

Social Networking Flickr Influencer Retail 222

Waxing UnLyrical

SEPTEMBER 13, 2012

21, 2012 is available (just follow that link!). Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals. Louis headquarters, and the Missouri Chamber of Commerce and Industry. measurePR Aug.

Klout 183

Klout Influencer Journal Flickr 183

Kikolani

FEBRUARY 1, 2012

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. But as many are now finding, it’s getting more and more difficult to experience growth quickly, especially in industries that are more saturated with many great bloggers and tons of excellent content.

Blogger 167

Blogger Blogosphere Training Industry 167

Social Media Marketing

MAY 22, 2013

A roundup of relevant links affecting our industry. Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), What are the top five social media questions marketers want answered? These are those links. Lee Odden has them.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Writtent Blog

APRIL 23, 2013

LinkedIn doesn’t have the same mass appeal as Twitter, or the billion members of Facebook, but that’s just fine. It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news.

B2B 107

B2B LinkedIn Tips Marketing 107