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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Eric : Yeah, Maria Ogneva from Yammer. Listen Now.

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Don’t Be Scared Be Prepared – How to Manage a Social Media Crisis

Convince & Convert

Drawn from a section of my book The NOW Revolution , I gave this presentation about social media crisis recovery recently as part of the Social Media Success Summit 2012. Kellogg’s failed on this point in April, 2012 during a Facebook-fueled crisis about the soy ingredients of their Kashi brand. Learn Your Lessons. We can help.

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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jim’s going to take the hosting chair here in a couple weeks. For social business or social media over 2012, it’s one of my six key objectives, to use brand humanization.