Waxing UnLyrical

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Got Kred? When Andrew Grill Visited #measurePR

Waxing UnLyrical

guest hosts #measurePR? Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. 2, 12-1 pm ET, when your favorite guest host, Jen will be back in action! As in, being a guest. Cool, huh?! You just read Got Kred?

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Austin Beckons

Waxing UnLyrical

That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. You’re planning to attend SxSW 2012, haven’t heard me or my co-panelists speak, but would like to, and the content grabs you. Talk about trying to multitask! The second.

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Pedal-powered Storytelling

Waxing UnLyrical

In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity. What do Rapha and the Festive 500 teach brands about storytelling and doing it better? Pedal-powered Storytelling.

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In Memoriam: Don Bartholomew, Godfather of the Measurati

Waxing UnLyrical

Back in 2012, I wasn’t speaking at the event but I knew they’d be there, so off I went to meet up with them, so that we could have a drink together. I last saw Don when we were both speaking at a Ragan Communications-hosted event, right here in DC, in 2013. The Measurati.

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Count What Counts: #measurePR Words to Live By

Waxing UnLyrical

We talked about ups and downs of 2012, what to look forward to in 2013, and about the new book that Katie has co-authored with another of my faves, Beth Kanter , Measuring the Networked Nonprofit ( here’s my review of the book). So it was only fitting that as we started the 2013 chat series, she was the first guest of the year.

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#measurePR: April 17 Transcript and a Big “Thank You”

Waxing UnLyrical

Really, if she wasn’t a regular host, and so willing to help out, I don’t know where we’d all be. Want to download the entire transcript of #measurePR on April 17, 2012 ? We’ll get back to #measurePR next week… and I will be back as the host! There you go.

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

In 2012, the NRA sent out a tweet that read “Good morning, shooters. It analyzes your Twitter account to give you a host of useful insights which tell you how your Twitter marketing efforts are paying off. Happy Friday! Weekend plans?” Disclosure: I write for the DrumUp Blog.). Followerwonk. Followerwonk is a Twitter analytics tool.