Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
You share an amazing Hootsuite blog article to your work Slack (hint!). The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. It really can’t get easier: Shorten links on-the-fly inside Hootsuite Composer with our included Ow.ly You don’t need software to make these links.
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