The Realtime Report

AUGUST 16, 2012

A new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012.

Mobile 182

Mobile Foursquare Facebook Tumblr 182

Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

Bare Feet Studios

AUGUST 10, 2012

Hashtag chats on Twitter are one of the best ways to meet new people, learn new things (it’s a very dynamic form of crowd-sourcing!), Plus, it automatically adds the hashtag for you – so less typing. 10) If you want to find hashtag chats on topics of interest , there is a public Google doc you can reference.

Hashtag 107

Hashtag Twitter How To Conversation 107

Webbiquity SMM

MAY 15, 2012

The posts were a huge hit on Twitter, with the #Nifty50 hashtag reaching nearly 70,000 people through more than 140,000 tweets and retweets, according to TweetReach. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter.

Twitter 101

Twitter iPad B2B Apple 101

Convince & Convert

MAY 15, 2012

This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. June 28-July 1, 2012, San Francisco, CA. The 2012 event is in the U.S. Ohio Growth Summit.

Conference 131

Conference Eventful Small Business Hubspot 131

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. Using hashtags to identify themes or topics, can also increase engagement for brand tweets but don’t overdo it. But using too many hashtags has a negative impact.

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Report Twitter Brands Hashtag 219

The Realtime Report

AUGUST 21, 2012

Which brands were the real winners in 2012′s “Social Olympics”? Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. The hashtag was well-advertised on billboards and tube trains; over 30 days, #findgreatness earned over 7,000 more Tweets than Adidas’ #takethestage (L2).

Social Media 180

Social Media Hashtag Sports Compete 180

SocMed Sean

MAY 26, 2022

Since Instagram was launched in 2012, new features have continuously been added. Tapping it displays a search bar at the top of the home screen that you can use to help find content, users, or hashtags that you might like. Instagram is one of the most popular social media apps and is enjoyed by millions of people around the world.

Instagram 243

Instagram Notification Video Comments 243

Sherrilynne Starkie

DECEMBER 30, 2012

Even before the Pope’s first tweet, the #askpontifex hashtag had been hijacked by bigots and haters. This dragging of the heels is surprising when you consider that the annual Nielsen’s Social Media Report 2012 showed that 65 per cent of people on social media use it to learn more about brands and products at least once a month.

Newsletter 343

Newsletter Hashtag Twitter Social Media 343

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

Mindjumpers

JULY 2, 2012

Use hashtags. Use the hashtag (#) function to start conversations about different subjects significant to your brand and indicate the theme of the photo. Look into which hashtags your followers and Instagram users in general are using that could be relevant to your brand. 2012 Is The Year of Visual Communication.

Instagram 279

Instagram How To Hashtag Communities 279

Waxing UnLyrical

OCTOBER 9, 2012

If you can’t, help spread the word, and participate in the conversation as you can, e.g.: Twitter: official campaign handle @WldHungerRelief and official hashtag #hungertohope. You can pre-program tweets, get a Twibbon, change your Facebook cover photo… tons of ways you can help spread the word.

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Flickr Upcoming Eventful Campaign 251

Mindjumpers

JUNE 5, 2012

The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. Similar Posts: 2012 Is The Year of Visual Communication. Tweet Instantaneous mobile photo sharing is becoming increasingly popular.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. During the protests the use of hashtags proved crucial.

Social Media 320

Social Media Hashtag Eventful Journal 320

Pixlee

AUGUST 10, 2020

Sure, you might have to spend some time sifting through content that features or mentions your brand, (typically by searching for hashtags that are related to your company) but other than that, there’s no filming or trying to create the perfect clip. You can also link to your brand’s landing page or create a hashtag social media contest.

Video 98

Video Marketing UGC Hashtag 98

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet. If you’re attending the conference, I hope you’ll come see/hear/catch up with me!

Conference 181

Conference Hashtag Publishing Google 181

Mindjumpers

JANUARY 10, 2013

Yet, this has been impossible for brands to track unless the photo is accompanied by a @mention or a #hashtag. gazeMetrix takes this a step further, as being able to track images that don’t include a mention or a hashtag, will allow for brands to boost engagement, because of the possibility of reaching out and interacting with users.

Brands 264

Brands Aggregator Curation Hashtag 264

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. In 2012 he founded a creative design agency. These are, of course, not the only trends to watch in the coming year. But they are a good place to start.

Trends 166

Trends Marketing Influencer B2B 166

The Realtime Report

OCTOBER 1, 2012

Customers were tweeting in-store to claim their Crisps, and others were simply tweeting the hashtag to share the “products for tweets” concept. Tweet us what you think. :) twitter.com/KelloggsUK/sta… — Kellogg's UK(@KelloggsUK) September 26, 2012. The response was very positive, AdAge reports. ” (AdAge).

Hashtag 173

Hashtag Campaign Products Social Media 173

The Realtime Report

AUGUST 27, 2012

Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S., For example, the owners of Harvest Moon Farms, a 35-acre organic operation in southwest Wisconsin, are staging a string of fundraisers called “ Drought Aid 2012.” Thinking why am I harvesting this stuff but moisture is 15%.

API 178

API Education Social Media Research 178

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. The effort is capped at 2.5

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Campaign Retail Hashtag Price 142

Firebelly

OCTOBER 9, 2013

By Katy Steinmetz The president’s outreach team took to Facebook and Twitter to fight (and win) their election battle in 2012, and they’ve returned to that turf this week, asking influential supporters to promote Obamacare using the hashtag #GetCovered. Social Media Reaction: How We Tried To Get Covered Under Obamacare.

Health Care 155

Health Care Social Media Insurance Hashtag 155

Ignite Social Media

JANUARY 6, 2020

Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. Hashtags don’t exist for the first few months (they don’t make their debut on Instagram until 2011). The 15-minute time limit is removed. The most watched video of 2010 is the Bedroom Intruder Song (Hide yo’ kids, hide yo’ wife). Yes, really.)

MySpace 134

MySpace Instagram Social Networking YouTube 134

Ari Herzog

JANUARY 30, 2014

They’re now sharing pictures, using hashtags, and mentioning others. From Mashable’s January 2012 interview with the UN social media lead Nancy Groves, the following passage is notable: “Info can be a little slow to get out because of the translation and political review process,” says Groves.

Hashtag 137

Hashtag Social Networking Review Twitter 137

Convince & Convert

FEBRUARY 22, 2013

Andy was the engineer behind the world’s most successful Twitter campaign , which was centered around the hashtag #WantAnR8. The hashtag was actually originated by a consumer on Twitter, and Audi actually gave her the car for a weekend and filmed it, then ran a promotion on the hashtag.

Brands 134

Brands Film Hashtag Campaign 134

Ari Herzog

JUNE 17, 2012

” Back in April 2012, I stumbled onto a news article about Molson M and how they wanted people to tweet with the #MolsonM_Art hashtag. Every Twitter user who included that hashtag was automatically added to the mural as a digital signature; and the company promised to donate $1 a tweet to the Canadian Art Foundation.

Twitter 115

Twitter Foursquare Hashtag Advertising 115

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. The hashtag has been used over 10k times on Instagram alone.

Issues 134

Issues Survey Campaign Authentication 134

Mindjumpers

MARCH 8, 2012

On March 6, 2012, the company launched a “Tweet your way to savings” program, where members were encouraged to sync their American Express cards with Twitter and tweet special offer hashtags in exchange for coupon-less savings applied at the point of sale.

Twitter 172

Twitter Foursquare Case Study Hashtag 172

Socialmedia.biz

JUNE 9, 2018

One word: hashtags. In the same respect, even your best post can’t succeed without hashtags. When deciding on hashtags for a particular post, there are a few things to consider. First, which hashtags are relevant to the actual post? What hashtags are your potential followers already searching for?

Social Media 69

Social Media Hashtag Fashion Travel 69

Ari Herzog

MARCH 13, 2012

They’re also retweeting dozens of people who are loving the #KotexForReal hashtag that is seen at the end of the above video (that’s aired numerous times on TV). ” I saw the TV commercial last night and noticed the hashtag. — Ari Herzog (@ariherzog) March 13, 2012. I tweeted my reaction.

Company 152

Company Tumblr Case Study Hashtag 152

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Case Study 100

Case Study Banking Campaign Reputation 100

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Use hashtags to spread the word. Hashtags go hand in hand with more social shares. What are some notable viral marketing examples? Good question! Never restricting or gating your content.

Meme 105

Meme Marketing Hashtag Campaign 105

Idaconcpts

DECEMBER 19, 2012

On December 19, 2012 Twitter introduced the ability to download your Twitter archive, so you’ll get all your Tweets (including Retweets) going back to the beginning. Once you have your Twitter archive, you can view your Tweets by month, or search your archive to find Tweets with certain words, phrases, hashtags or @usernames.

Twitter 137

Twitter How To Class Hashtag 137

Waxing UnLyrical

APRIL 19, 2013

Check out the video below to see how the FM addressed the various questions he received via G+ hangout: Before the Hangout, citizens could submit their questions to Chidambaram either by uploading a video, commenting on the YouTube channel, or through the Google India Page by tagging text or a video with the hashtag #askthefm.

Google 239

Google YouTube Travel Questions 239

The Realtime Report

AUGUST 10, 2012

The teasers included a short video, social media posts and a hashtag campaign, #UnleashTheLFA. UnleashTheLFA.com twitter.com/Lexusofpeoria/… — Lexusofpeoria (@Lexusofpeoria) August 8, 2012. The contest – which opened August 1 and ends August 21 – is hosted on a Facebook application.

Facebook 163

Facebook Marketing Campaign Eventful 163